Cracking the SEO Code: 4 essentials for ranking SaaS websites
Midge Hand
July 16, 2025
Think your SaaS SEO is sorted? Here are four essential strategies that may be missing or poorly executed in your marketing.
Author
Midge Hand
Midge Hand is the co-founder of Whippet Digital, a strategy-led digital agency specialising in helping SaaS companies grow through practical, ethical SEO. With years of experience guiding brands to improve their visibility and attract the right customers, Midge is passionate about turning complex SEO strategies into clear, actionable steps that drive real results.
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The role adaptability plays in future-proofing your business
Midge Hand
November 18, 2024
As business owners, you must be adaptable to thrive in today’s world. Let us help you adjust your initiatives to future proof your business.
My top tips for choosing the right digital marketing agency
Midge Hand
August 1, 2024
Hiring a digital marketing agency is an investment in your business. When looking for a digital agency, ensure you ask these questions.
How to make your business services unforgettable
Midge Hand
June 10, 2024
Explore how you can make your business services unforgettable with proven and valuable tips on mastering the art of making them unforgettable.
The art of communication – why listening is the secret
Midge Hand
April 30, 2024
Step into the vibrant world of communication as we spotlight the art of listening, the unsung hero that strengthens relationships.
Does your unique value proposition give you a competitive edge?
Midge Hand
March 31, 2022
A unique value proposition gives you the edge to set you apart from your competitors. Create yours now to develop a strong foundation for your marketing strategy.
The seven most common business etiquette mistakes
Midge Hand
December 17, 2021
The importance of business etiquette, while operating in a more technology-based world, remains the same. Here are 7 mistakes to avoid:
What does E.A.T. in SEO mean and why is it important
Midge Hand
June 18, 2021
E.A.T. in SEO affects how Google positions your website in search. If your website lacks E.A.T. you might not even show up at all. Here’s why.
Proven methods to build trust online when setting up your website
Midge Hand
September 6, 2020
To build trust online is easy, all you need is careful planning of your website structure and content and these proven tips to give customers confidence every time.