Case Studies
Results, not promises
The framework in action
Case studies
We'd rather show you than tell you
Every engagement below ran on the SaaS Growth Framework, and every result is stated in numbers: leads, pipeline, rankings and AI visibility, not adjectives. Where a client operates in a sensitive market we describe the category rather than name the brand, but the metrics are theirs.
$150K+
potential customer value from leads arriving via ChatGPT
68%
reduction in ad spend while pipeline grew
99%
year-on-year organic growth on a long-term engagement
Case Studies
SaaS Growth Framework Implementation
This document management SaaS repositioned into the US financial services market and engaged us to run the SaaS Growth Framework across SEO, GEO and AI visibility. Within the first reporting period, form submissions rose 516% and the brand ranked #1 of 4 tracked competitors for AI visibility across ChatGPT, Perplexity and Google AI Overviews.
Results
- 516% increase in form submissions: 220 to 1,355 in a single reporting period
- Engagement rate lifted across all three key channels: direct, paid and organic
- 41% overall AI visibility score across 324 tracked prompts, up 9% in seven days
- Ranked #1 of 4 brands for AI visibility, ahead of a major incumbent and two competitors with no AI platform presence
- 89% growth in Perplexity visibility: the platform where the client’s buyers over-index by 29% above the US average
- 30+ new high-intent query impressions across compliance, KYC/AML and lending technology term
Demand Generation attribution and lead growth
This SaaS company serving the drilling and mining sector relaunched paid media with us across Google and LinkedIn. Within two months, $20,000 in closed and open pipeline traced back to pages our campaigns were driving, and we fixed a tracking gap that had been hiding paid leads inside "direct traffic".
Results
- $10,000 closed (won) from two new customers within two months of relaunch
- A further $10,000 in open pipeline from a third company
- All three deals first engaged on live campaign destination pages
- Same monthly lead volume as the previous month on 68% less ad spend
- Correctly attributed paid leads jumped from 2 to 11 in one month once tracking was fixed
AI Visibility and Retrievability Project
This SaaS company was almost invisible on AI search platforms. They knew they were missing out on business so we created six new pages, structured for AI retrievability but designed to be compelling for human users. New business could be mapped directly through ChatGPT prompts and citations.
Results
- Six new AI-focused pages that offered a good experience for human users (prospects)
- Within 3 months – 3 Sales Qualified Leads
- Leads are a perfect match for ICPs
- Potential customer value $150K+
Multi-Channel Demand Generation
Goal: Build a database of young people and others interested in a
career in the auto industry using a multi-channel campaign. We used a wide range of platforms to deliver the messaging to a national audience.
Results
- 4,283 leads
- 349 careers signups
- Over 5.5 million impressions
- Organic reach 40,000+
- Signups segmented by region to connect leads with local businesses
- Facebook/Instagram reach 451K
SaaS Technical SEO and Content Audit
A New Zealand owned SaaS company approached us for a full audit of their SEO. We uncovered a large number of valuable opportunities.
Results
- Full technical audit
- Content audit
- Identify non-branded keyword opportunities
- Benchmark current positions and performance
- Competitive analysis
- Projected growth outcomes
SaaS SEO and Content System
We created a comprehensive SEO and content strategy to help a new SaaS client to rank for their desired keywords in organic search.
Results
- Designed and implemented strategy
- Moving up SERPs for 80 mostly new keyword variations
- 149% traffic growth in third month
Domain Consolidation and SEO Management
A new client had amassed a number of exact match domains due to poor SEO advice and none of the websites were performing. Our solution was to consolidate the domains into one central website with a series of 301 redirect projects.
Results
- Eliminated multiple spammy domains and websites
- Created one high quality content hub
- Grew traffic by more than 1,000%
SEO and Content Marketing Strategy
A long term SEO strategy has brought big incremental results. This strategy is heavily focused toward owning a keyword niche on Google.
We designed a keyword focused, multi-author content marketing strategy, addressed technical performance and website errors and supplemented this with a social media strategy.
Results
- Google organic visitors up by 1,033% since 2018
- Users up 613% since 2018
- Year on year Google Organic up 99%
- 44 targeted keywords in the number 1 position on Google
- 3.6K keywords ranking on Google
- Year on year Google Organic up 99%
SEO and Content Marketing Strategy
An intensive content marketing strategy significantly grew website visitors and revenue for this Australian marketing consultancy. We worked with the client team to create the content, optimise it for Google and managed the author team's LinkedIn strategy.
Results
- Grew annual visitors from 6K to 200K
- Google Organic up 284%
- Revenue growth 115%
- Significant growth in social media engagement
- Grew blog posts to over 1K