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Build visibility where SaaS buyers actually make decisions
The SaaS playbook broke. Most marketing hasn't noticed yet.
Your buyers now research, compare and shortlist inside ChatGPT, Claude, Perplexity, Gemini, review platforms and communities before they ever reach your website. Almost none of it shows in your analytics. Three problems follow.
The shortlist forms before your site
By the time a buyer lands on your website, the decision is often largely made. If you're not cited and recommended in the conversations where it forms, you're not losing the deal at the demo. You were never in it.
Traffic no longer equals pipeline
Rankings and sessions can hold steady while zero-click behaviour quietly erodes demand. Acquisition costs rise, conversion softens, and the gap between visibility metrics and revenue keeps widening.
Effort without alignment
SEO, content, paid and reviews run as separate workstreams optimising for different things. Each produces isolated wins, then stalls. Disconnected tactics have a built-in ceiling.
We build visibility where SaaS buyers actually make decisions
In Google, inside AI answers, on review platforms, in communities and on LinkedIn. Then we make sure that visibility converts: clear positioning, credible proof and a frictionless next step when the buyer arrives to validate what the AI told them.
Not by chasing rankings or producing more content. By building topic authority around the questions your buyers actually ask, structuring your site so machines can retrieve and cite it, strengthening the trust signals that close decisions, and measuring all of it against pipeline rather than traffic.
A system, run by people who did the fifteen years of homework
We sell a system, not channels
Every engagement runs on the SaaS Growth Framework: eight pillars with one ICP, one content strategy and one measurement model. Each pillar strengthens the others, which is why results compound instead of plateauing.
We came to AI search through SEO
GEO isn't a rebrand we adopted when AI search arrived. The entity-based, semantic SEO we've practised for years is the exact foundation AI retrieval is built on. We study the mechanics and translate them into plain language and a plan.
Diagnosis before spend
Engagements start with a scored baseline, not a retainer. The AI Visibility Audit shows where you're cited, who's recommended instead and what to fix first, so budget lands on the gap costing you most.
Measured against pipeline
Pipeline contribution, cost per SQL and share of AI answer, not sessions and vanity rankings. If a pillar isn't earning its place in the pipeline, we change the plan.
Eight pillars. One system. No gaps.
The framework connects strategy, technical foundations, AI search, content, trust signals, multi-platform visibility, demand generation and measurement into one engine, tuned to the SaaS model and to how buyers research, compare and decide today. Visibility feeds trust. Trust feeds conversion. Measurement shows what drove it.
Trusted by forward-thinking SaaS brands and digital leaders
Every service is a pillar of the framework
Each one works alone. They're built to work together.
AI Visibility Audit
Your SaaS may rank and still be invisible in AI answers. A scored baseline across every key page, and a plan sequenced by impact.
Read moreGenerative Engine Optimisation (GEO)
Get retrieved, cited and recommended in ChatGPT, Claude, Perplexity, Gemini and Google's AI results, before buyers reach your site.
Read moreSearch Engine Optimisation (SEO)
Still the technical foundation of AI-driven strategy. AI platforms retrieve from the same indexed web Google crawls, so the signals overlap.
Read moreContent System
Content is not about you. We build SaaS content systems around customer pain points, structured for AI retrieval and written for exceptional human reading.
Read moreMulti-Platform Optimisation (MPO)
SaaS buyers decide across AI search, review sites, Reddit, LinkedIn and YouTube. We optimise the full organic ecosystem with entity consistency at the core.
Read moreReview Platform Optimisation
G2 and Capterra now feed AI answers and buyer shortlists. We audit and optimise your review platform presence so humans and AI engines recommend you.
Read moreDemand Generation
Most SaaS demand gen runs on one channel and misattributes the rest. Whippet's three-layer framework connects paid and ABM into pipeline you can forecast.
Read moreLinkedIn Strategy Assessment
LinkedIn finds you the people you tell it to. A fixed-scope assessment of your tracking, placement and campaign structure, with a 90-day plan.
Read moreThe SaaS Growth Framework
Eight connected pillars, one system, built for how SaaS buyers actually research and decide. The engine behind every service above.
Read moreWhat our clients say
We've had nothing but a positive experience in working with Mike and the team at Whippet Digital. They are competent, professional and really know SEO and GEO. Overall we've found them a pleasure to work with.
The playbook delivers measurable outcomes in 6 months. It's cost-effective, easy to manage, and drives results for SaaS CEOs.
Working with Mike and the team at Whippet Digital has been an outstanding experience. When we first engaged them, our SEO efforts were minimal, and our visibility on Google reflected that: we ranked for very few keywords and saw limited organic traffic. Over the past 6-9 months, Mike has led a transformation in our SEO performance. From dramatically improving our website's technical SEO health to guiding the creation and optimisation of new content, the results have been clear: a technical health score of 100%, around 150 organic keyword rankings, and significant growth in organic clicks and impressions.
What has really set Mike apart is his responsiveness, strategic adaptability, and transparent communication. He's been consistently proactive, open to feedback, and always ready with clear reporting that helps us understand the value being delivered. We're excited to continue the partnership and see how far we can go with Whippet Digital.
The framework in action
Real engagements, real numbers. Here's what the work looks like when it lands.
Drilling and mining SaaS
Within two months, $20,000 in closed and open pipeline traced back to pages our campaigns were driving, and we fixed a tracking gap that had been hiding paid leads inside direct traffic.
Read the case studyRetail analytics SaaS
Almost invisible on AI search platforms, so we created six new AI-specific pages, structured for retrieval and compelling for human buyers. They turned into lead magnets.
Read the case studyGlobal fashion service provider
A long-term SEO and content strategy where technical SEO, content and social media have all contributed to sustained year-on-year growth in key international markets.
Read the case studyBuilt over fifteen years. Rebuilt for how buyers decide now.
Whippet Digital is a New Zealand agency with a long history and a sharp new focus: building visibility for SaaS and tech companies where their buyers actually make decisions. Search. AI assistants. LinkedIn. Review platforms. The places the funnel went dark.
Team, clients, results. In that order, because that is how the last two happen.
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