Social media marketing has changed the game in how businesses engage with their audience and promote their products or services in the digital landscape. The significance of social media marketing cannot be underestimated in today’s fast-paced world.
As of January 2024, there were 5.35 billion internet users worldwide, which amounted to 66.2 percent of the global population. Of this total, 5.04 billion, or 62.3 percent of the world’s population, were social media users.
These stats are staggering and are only rising! Therefore, if you’re in business, you don’t want to miss out on being seen by social media users who could turn into future customers.
Having an online presence on social media is crucial for businesses of all sizes and industries. From increased brand awareness to enhanced customer engagement and lead generation, learn why your business needs a social media strategy ASAP. Let’s dive in!
Why your business needs to leverage social media marketing
By utilising effective social media marketing, your business can achieve significant benefits. Here are some of the reasons why your business needs social media marketing.
Increased brand awareness
Let’s face it: when you see a social media business page that hasn’t been updated with engaging content in months (or even years!), it’s not the best look and may show that you’re not relevant, or worse yet – not even in business.
Consistently sharing relevant and engaging content through social media marketing helps increase brand visibility and recognition. With billions of active users on platforms like Facebook, Instagram, Twitter, and LinkedIn, you can reach a vast audience and establish a recognisable brand presence, increasing customer acquisition.
These social media platforms and other, less well-known platforms provide valuable opportunities to uncover, understand, track, and engage with brands. Neglecting these platforms means missing out on potential wins for your business.
Storytelling and brand
Do you have a message, product, or service you want to be known for? If so, social media will play a big role in establishing yourself or your company as an expert in your field.
Social media is a powerful tool for storytelling, sharing your expertise, building business opportunities and making strategic connections. Like social influencers, social media thought leaders invest time in developing unique ways to influence and captivate their audience.
Direct communication and connection with customers
Social media platforms offer a direct line of communication with your target audience. Having an online business presence on any social media platform is a great way to address customer queries, gather valuable feedback and insights, and engage in meaningful conversations, which can help build trust and strengthen customer relationships.
By nurturing these relationships, your business can increase customer satisfaction, foster loyalty, and turn customers into brand advocates!
Targeted traffic and lead generation
Many successful social media campaigns for lead generation focus on targeting the right message with the right audience who are most likely to be interested in your offerings. By understanding their target audience and creating ads that resonate with them, businesses can increase their chances of capturing leads and ultimately boost conversions and sales.
By creating compelling content and incorporating strategic calls-to-action, you can guide these tailored and targeted social media audiences to anywhere you need them to go, including your website.
Cost-effective
Compared to traditional advertising methods, social media marketing offers a cost-effective way to reach a wider audience. With different advertising options like boosted posts and targeted ads, businesses can maximise their marketing budget and achieve measurable results without breaking the bank.
Valuable insights for continuous improvement
Your business can make informed decisions and continually improve social media marketing campaigns by leveraging data-driven insights.
Social media platforms provide detailed analytics and insights into audience demographics, engagement metrics, and content performance. These insights enable businesses to understand their audience better, evaluate their strategies, and optimise marketing efforts for maximised results.
A demonstration of the power of social media
To show you the power social media can have for your business, here are two of our most recent social media campaigns, which we started from the ground up.
Farmer’s Footprint NZ
We are honored to have been an essential marketing team member for the highly anticipated launch of Farmer’s Footprint NZ with Ata Regenerative, featuring Zach Bush, MD. This event held immense significance, and a robust social media campaign played a crucial role in spreading Farmer’s Footprint’s message of hope and promoting the big event.
In addition to crafting compelling social media copy, we implemented both organic and paid marketing strategies to maximise the impact. You can see the impact of our collaboration by exploring Farmer’s Footprint NZ’s Facebook account here.
Kura – Let’s Do It Tauranga Moana!
Following the successful launch of Kura – Let’s Do It in the Eastern Bay of Plenty, which aims to promote the return to school, we expanded our efforts by launching in the Western Bay of Plenty in January 2024. The results were outstanding.
Our objective was to develop compelling content in collaboration with local schools that raised awareness through positive messaging, featuring celebrities, school students, memes, and more. Within just one month, our posts reached over 300,000 people.
This campaign is a powerful illustration of how you can effectively create awareness for your business.
Visit the Kura – Let’s Do It Tauranga Moana Facebook page here.
Need help with your social media strategy?
In an era where technology and social connectivity thrive, social media marketing has become a MUST for businesses wanting to expand reach, build brand awareness and engage with audiences.
However, an effective social media marketing plan needs thought, skills, experience and strategy.
If you need help navigating the complexities of social media marketing, call in the experts and save yourself a lot of time.
At Whippet Digital, we believe in crafting tailored organic strategies that fit your unique business goals and target audience. Whether you’re new to the game or looking to level up your social media presence, we can help you create engaging and share-worthy content for Facebook, Instagram, LinkedIn, Snapchat, and TikTok.
Discover how our social media marketing services can benefit you, and contact us today for a free consultation. Let us help you harness the full potential of social media marketing. We’ll build a trusted brand, engage your audience, drive actions, and achieve measurable success.
