For over a decade, HPE has been a name synonymous with excellence in the field of digital marketing. Today, we are excited to announce a significant milestone in our journey – a comprehensive rebranding that reflects our commitment to staying at the forefront of the dynamic digital landscape!

This rebranding is not just about a new visual identity; it signifies our unwavering dedication to adapting to change and providing our clients with the best digital marketing. Join us as we take a deep dive into what the future holds for Whippet Digital in 2023 and beyond!

Over a decade of excellence

Digital marketing isn’t that old as an industry, which makes it even more remarkable that we’re well into our second decade in this business!

Experience is invaluable in any industry, and we boast a remarkable thirteen years of experience in the digital marketing landscape. Over this time, we haven’t just thrived; we’ve earned international recognition for our exceptional work.

But our journey has been more than just business – we’ve had our share of fun, and each challenge has been a valuable lesson. Most importantly, we’ve had the privilege of helping over 100 businesses and organisations achieve their goals, from small start-ups to internationally renowned brands, and that’s a track record we’re incredibly proud of.

Embracing change in 2023

Online marketing is in a constant state of flux, and 2023 is no exception. Technology, SEO (Search Engine Optimisation), Google’s algorithms, and content strategies are evolving at an unprecedented rate. Throw in AI and machine learning, and what’s standard practice now might be obsolete in 12 months’ time! At Whippet Digital, we understand that to remain competitive, we must be proactive, not reactive, in adopting these changes. We don’t just adapt to the times; we set the pace.

The right people for the job

As part of our rebranding, we have expanded our team significantly. These new team members bring a wealth of expertise in various areas, which means a much more diverse digital portfolio and suite of services for you to choose from.

For our content, we have published authors and award-winning journalists. On the technical side of things, we have experts in everything from eCommerce to Google Analytics. Our social media specialists can master your Facebook ads while gaining you more followers on Instagram. Everyone here is an expert on something but still knows a little about everything. Leading the ship and organising us all are the master strategists Mike and Midge, who started the company back in 2010.

This recent expansion of staff equips us to implement more sophisticated and complex combinations of digital strategies tailored to your unique needs. Our commitment to staying at the cutting edge of digital marketing means you can trust us to leverage the latest practices and technologies to drive your business toward success.

Generative ai collage photo of professional it specialist using device writing code computer network maintenance.

The rise of AI and Google’s HCU

Staying ahead of the curve is essential in this industry, but don’t worry, we’re very good at it – that’s why we’ve been around so long when other digital marketing companies only last a few years!

Artificial Intelligence (AI) is no longer just a buzzword; it’s a game-changer, and it’s here to stay. We are fully prepared to navigate these changes with you. Our expertise allows us to harness the potential of AI and adapt to the evolving landscape of paid and organic channels.

We are also embracing more sophisticated social media advertising platforms, recognising that a multi-channel approach is essential in reaching your target audience. Google’s Helpful Content Update (HCU) signifies a shift towards prioritising the human experience in online interactions, so no, you can’t just get CHATGPT to do all this for you!

Be it big changes in SEO (Search Engine Optimisation) or the growing importance of content, we’ve got it all covered.

SEO and content – still the top dogs

SEO continues to be at the forefront of digital marketing. Search engines like Google are constantly refining their algorithms, and we are here to help you through these changes.

Content, more than ever, reigns as king in the digital realm. We understand the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and the need for a robust content strategy. We are equipped with the knowledge and tools necessary to create high-quality, authoritative content that not only drives organic traffic but also resonates with your audience.

We have several outstanding copywriters who know how to create interesting, informative copy that ticks all Google’s boxes – a very hard juggling act that not many people can pull off – and with social media currently being flooded with AI-created content, original copy from real people will always be prioritised by Google.

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Whippet: our furry inspiration

Life isn’t just about the online world; it’s also about finding inspiration in unexpected places. Meet the Whippet – a small, agile, and fast dog breed; just like the services we provide. The Whippet represents our commitment to agility and speed in delivering results. This change symbolises our forward-looking approach, and we’re thrilled to share it with you.

Join Whippet Digital on the next stage of our journey

Thirteen years – it’s been a journey of growth, learning, and international recognition for us at HPE, but with the recent upgrades of APIs, automation, SEO analytics and AI, it’s time for a new chapter, and so Whippet Digital is born.

With these transformative changes, Whippet Digital has evolved into a full-service digital agency, ready, willing and able to boost your digital presence. Our brand purpose is clearer than ever – we exist to help you succeed in the digital landscape. We’re not just a service provider; we’re your partners in digital success, offering an array of services designed to propel your business to new heights.

With these new tools available, they empower us to provide cutting-edge solutions that give you a competitive edge in the market. As the digital landscape evolves, we evolve with it, ensuring that our clients have access to the latest and most effective digital marketing strategies.

As we embrace these changes and the opportunities they bring, we are excited to invite you on this journey with us. Explore our comprehensive range of services and feel free to contact us if you have any questions about how we can help your business succeed in the digital landscape.

The future of digital marketing is here, and Whippet Digital is leading the way. Let’s embark on the road to digital success together.