Strategy
To reach our target demographic we used a combination of channels and strategies.
- Facebook/Instagram
- Google Mobile Display
- Snapchat
- TikTok
- YouTube
We collaborated with a branding and design agency, developers and the in-house marketing team. We set up a landing page, in platform lead forms, MailChimp account, API tools, zaps, automated SMS, prize draw software, Looker Studio, GA4. We also registered a new trademark for the project.
The campaign utilised both paid and organic channels and our strategy included memes, influencers, a range of ads, video, Facebook boosts, comment moderation and real-time reporting.
The results were exceptional.
