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Multi-channel campaign for MTA

Goal: Build a database of young people and others interested in a career in the auto industry using a multi-channel campaign. We used a wide range of platforms to deliver the messaging to a national audience.
Case study MTA


  • 4,283 leads
  • 349 careers signups
  • Over 5.5 million impressions
  • Organic reach 40,000+
  • Signups segmented by region to connect leads with local businesses
  • Facebook/Instagram reach 451K


To reach our target demographic we used a combination of channels and strategies.

  • Facebook/Instagram
  • Google Mobile Display
  • Snapchat
  • TikTok
  • YouTube

We collaborated with a branding and design agency, developers and the in-house marketing team. We set up a landing page, in platform lead forms, MailChimp account, API tools, zaps, automated SMS, prize draw software, Looker Studio, GA4. We also registered a new trademark for the project.

The campaign utilised both paid and organic channels and our strategy included memes, influencers, a range of ads, video, Facebook boosts, comment moderation and real-time reporting.

The results were exceptional.

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