This strategy gained a lot of visibility in content marketing circles. It led to our agency being the first New Zealand agency to be featured on Content Marketing Institute as a recommended agency and gained us a listing on Chief Content Officer Magazine.
The strategy was primarily focused on publishing comprehensive, unique, high quality content three times every week. There were multiple authors from the client team who shared their expertise regularly. This was supported by a page optimisation strategy based on SEO principles and a comprehensive social media strategy using LinkedIn, Facebook, Twitter, Slideshare and YouTube. This was supported by op eds on top advertising and media websites and keynote appearances at industry conferences.
All this activity grew brand visibility, attracted leads and grew revenue.
The team at High Profile Enterprises (Whippet Digital), and especially the directors, have been instrumental in helping transform TrinityP3 into a world renowned marketing management consultancy. Without their strategy, hard work and discipline the success we enjoy would still be a dream…
Darren Woolley – CEO and Founder