Built over fifteen years. Rebuilt for how buyers decide now.
Whippet Digital is a New Zealand agency with a long history and a sharp new focus: building visibility for SaaS and tech companies where their buyers actually make decisions. Search. AI assistants. LinkedIn. Review platforms. The places the funnel went dark.
Twenty years of earning results, not predicting them
Proving it with our own money first
Before the agency, founders Midge Hand and Mike Morgan built careers across music, fashion, business analysis, data and health, then entered digital marketing the hard way: as affiliate marketers, paid only when they performed. Within five years they were winning top sales awards and topping company leaderboards.
High Profile Enterprises founded
Rather than keep generating commissions, they turned the same skills toward helping businesses and organisations navigate a rapidly growing digital world. A strong focus on SEO, content and social media earned recognition from some of the largest content marketing and advertising organisations anywhere: Content Marketing Institute, WARC, Copyblogger and more.
Well over 100 businesses, every size, every sector
Across thirteen years the agency delivered digital marketing for organisations throughout New Zealand and Australia: B2B, Not-For-Profit, Tourism, Government, FMCG, Consulting, Finance, Health, Māori Trusts, Trades, Technology, Industrial, Fashion, Agriculture and many more. Different markets, different budgets, one constant: measurable results backed by exceptional service.
The whippet is let off the leash
High Profile Enterprises rebranded as Whippet Digital and began transforming into a new type of agency. The name is no accident. The whippet is a small greyhound-like dog: compact, fast and agile. That is exactly the agency we set out to build, powered by exceptional specialists. People with big ideas who thrive on innovation, challenge norms and know a great product is only as good as the service that comes with it. Our core focus: team, clients, results.
The deliberate move into SaaS
We had developed something rare: a framework precisely suited to the SaaS business model and its journey from startup to growth to maturity to IPO. So we committed. Whippet moved decisively into the SaaS and tech niche, and the framework became the Whippet Digital SaaS Growth Framework: eight pillars operating in a cohesive, complementary way to grow visibility, reputation, pipeline and business.
The next phase is only just beginning
Buyer behaviour has shifted faster in two years than in the previous fifteen. Decisions now form in AI answers, peer communities and review platforms long before anyone fills in a form. Whippet was rebuilt for exactly this environment, and our vision and manifesto guide every move we make in it.
Eight pillars. One system. Built for how SaaS actually grows.
Most agencies sell channels. We built a system. The SaaS Growth Framework connects strategy, technical foundations, content, trust signals, organic visibility across the wider platform ecosystem, paid demand generation and measurement into one cohesive engine, tuned to the SaaS model from startup through to IPO. Each pillar strengthens the others. Visibility compounds. Pipeline follows.
Our unfair advantage has a prosaic name
We run a proprietary internal process known simply as "How we think". It exists to stop us settling. We use it to challenge assumptions, embrace paradox and apply intuitive and symphonic thinking to problem solving: connecting signals across disciplines that channel specialists never see together.
It is why our recommendations rarely look like anyone else's, and why they hold up commercially. Bold thinking, grounded execution, no reckless bets with your budget.
We hire for the intersection most agencies ignore
Creative and technical
Exceptional on both sides of the brain. Specialists who can write the strategy and build the thing.
Built for change
Big ideas, restless curiosity, and an appetite for the constant reinvention this industry now demands.
Service obsessed
A great product is only as good as the service that comes with it. We deliver above expectations, every time.
Team. Clients. Results. In that order, because that is how the last two happen.
Join us on the journey
As a client, a collaborator, or a follower of our thinking. We'd love to have you on board.
Speak to the Whippets