Sessions worth your hour
Where we work through what's changing in SaaS visibility with the people living it: what's shifting, what to measure, and what to do about it this quarter.
Understanding the New SaaS Sales Funnel in the Era of AI Search
Buyers are researching, comparing and shortlisting inside AI tools before they ever hit your website. That change is driving declining organic clicks, fuzzier attribution and stakeholder anxiety, unless SaaS teams update what they measure, where they build visibility, and how they regain clarity over what's really driving pipeline.
What the session covers
- Why the linear funnel is gone: the journey now starts on AI platforms, moves through review sites and communities, and reaches your website last
- What to demote in reporting (organic clicks, last-touch attribution, keyword rankings, bounce rate) and the revenue and influence signals to promote instead
- Self-reported attribution: the low-tech fix for a high-tech problem, and why checkboxes beat a dropdown
- The 30-minute AI visibility self-audit: 10 high-intent queries across 3 platforms, screenshotted and tracked over time
- Why G2 and Capterra now feed the machines, and why inconsistency can mean exclusion from AI shortlists
- A practical sequencing plan: this week, this month, next quarter
The stat that reframes the conversation
16% vs 1.76%ChatGPT referral traffic converting at around 16% against roughly 1.76% for Google organic in our client data. AI-influenced visitors arrive informed and high-intent. Fewer clicks, better buyers.
Upcoming webinars are announced first in The SaaS Signal, our newsletter, and on our LinkedIn. If there's a topic you'd like us to cover, tell us.
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The webinar covers the shift. A conversation covers where you stand in it.
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