Demand Generation

This SaaS company serving the drilling and mining sector relaunched paid media with us across Google and LinkedIn. Within two months, $20,000 in closed and open pipeline traced back to pages our campaigns were driving, and we fixed a tracking gap that had been hiding paid leads inside “direct traffic”.

Goal: Build a database of young people and others interested in a
career in the auto industry using a multi-channel campaign. We used a wide range of platforms to deliver the messaging to a national audience.