Why review platforms matter now
Your G2 and Capterra profiles are answering questions you never see asked.
Review platforms stopped being review platforms. They are now primary data sources for ChatGPT, Perplexity, Gemini and Google AI Overviews when buyers ask which software to shortlist. Three shifts made them impossible to ignore.
Research starts in AI, not Google
Half of all B2B software buyers now begin their research with AI chatbots, according to G2's 2026 Buyer Behavior Report. The engine retrieves evidence before it answers, and G2 and Capterra sit at the top of its source list: structured profiles, verified reviews, category data, all machine-readable and all trusted.
Review presence is a binary inclusion gate
Research on high-intent SaaS queries found that 100% of tools cited in ChatGPT answers had Capterra reviews, and 99% had G2 reviews. G2 is the only B2B review site among the most-cited domains across major AI platforms. No profile, no shortlist.
Neglected profiles work against you
A set-and-forget listing misrepresents your positioning, shows buyers outdated pricing and hands the recommendation to competitors who maintain theirs. And when AI answers conflict with what buyers believe, peer reviews are where they go next to break the tie. That is the gap we close.
Where this fits
One pillar of the SaaS Growth Framework
Review Platform Optimisation sits within Multi-Platform Optimisation, the pillar that extends your organic presence across the wider ecosystem where buyers research: comparison sites, communities, AI platforms and professional networks. It feeds directly into EEAT & Trust Signals and AI Search Optimisation, because review presence is both a trust layer and a retrieval source.
Highlighted pillars show where review platform work connects across the framework.
Explore the full frameworkWhat we do
A full audit and optimisation of your review platform presence
Positioning & description optimisation
We rewrite your G2 and Capterra descriptions so the first lines state exactly what you are, who you are for and why you are different. Generic descriptions get generic retrieval. Precise positioning gets cited.
Category expansion
Most profiles sit in one or two categories when the platforms allow far more. We map every category you legitimately belong in, expanding your entity footprint across both comparison searches and AI retrieval.
Review engine & velocity
Reviews are recency signals. We build a sustainable review generation process, including prompting the terms that matter for your category, so your profile reads as a current leader rather than a historical one.
Profile accuracy & trust signals
Outdated pricing, blurry screenshots and missing proof points cost conversions and credibility. We correct pricing display, upgrade media to reflect your actual product, and surface the metrics that justify your positioning.
Paid plan analysis
G2 subscriptions and Capterra PPC serve different goals at very different price points. We assess whether paid placement is worth it for your stage, what it unlocks for AI visibility, and when to exit if it is not converting.
Ongoing optimisation
Monthly review monitoring and response, pricing accuracy checks and competitor category tracking. Quarterly category reviews, screenshot refreshes and sentiment analysis. Profiles decay without maintenance. Ours do not.
Find out what AI engines are saying about you right now
A conversation with our team starts with a straightforward look at your current G2 and Capterra presence, how AI platforms are representing your brand, and where the fastest gains sit.
Speak to our team
AI Visibility Case Study
This SaaS company was almost invisible on AI search platforms. They knew they were missing out on business so we created six new pages, structured for AI retrievability but designed to be compelling for human users.
Results
- Six new AI-focused pages that offered a good experience for human users (prospects)
- Within 3 months – 3 Sales Qualified Leads
- Leads are a perfect match for ICPs
- Potential customer value $150K+