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experts in
Multi-Platform Optimisation (MPO)
More and more, people are using a diverse range of options for accessing answers. You need to be where your customers are.
Multi-Platform Optimisation (MPO)
The internet has changed forever and the shift was as sudden as it was drastic. Google’s dominance in informational search has taken a hit and the rise of answer engines like ChatGPT, Perplexity, Copilot, TikTok, Instagram, YouTube and others means that your digital strategy must also change.
This is where we can help
We have coined a term to describe optimising for this new environment. Introducing Multi-Platform Optimisation or MPO. In order to be found on the channels and platforms where your customers are, we have experts in each of the major platforms to ensure your marketing strategy gets you in front of the right people at the right time with the right product or service.
We’re the Swiss Army knife of expertise, ready to tackle the channels that count while avoiding waste on channels that are not a fit for your brand.
This approach isn’t about showing up everywhere – it’s about positioning your brand where your audience hangs out, ensuring your message is crystal clear and resonates, no matter which platform they’re on.
Our expertise spans the heavy hitters: Google Search, Google Ads, Display, ChatGPT, Perplexity, Copilot, Gemini, AO Overviews, Facebook, Instagram, TikTok, Gmail, and YouTube, allowing us to craft highly effective strategies to get you found.
Unique approaches for each platform
Optimising for traditional search vs AI Search has many commonalities. A solid SEO strategy is a good starting point but AI search also has unique requirements in optimisation and in content creation. Getting found on TikTok or YouTube also require unique tactics as do other social media platforms. Advertising channels like Google Ads or Meta Ads require a deep understanding of the idiosyncrasies that these channels present.
Connect with us now to learn more about multi-channel campaigns and how they might benefit you.
Our Services
Traditional Search Engines
SEO has evolved rapidly in recent months. Google’s updates over the past couple of years have culminated in a new way of looking at SEO. More than ever, it requires a high level of technical skill and a deep understanding of customer needs and behaviour.
- Technical SEO
- High quality, unique content
- EEAT (expertise, experience, authoritativeness, trustworthiness)
- Structured data/Schema
- Elimination of errors
- Excellent performance
- Internal link strategy
- High quality, niche-specific backlinks
- Rigorous auditing and reporting
And much more.
AI Search
Getting found on ChatGPT, Perplexity, Copilot, Gemini and other Chatbots takes a highly technical skillset. Think of it as SEO plus! Start with an evolved SEO strategy then add AI Search nuance.
Exceptional technical performance including fast loading pages and having content that is structured for AI is crucial. But there are many other factors including brand reputation and visibility, social media presence, relevance of backlinks, domain authority, media mentions, crawling assistance, topic clusters, FAQs, query fan-out and more is being added every day as thought leaders test and share insights.
LinkedIn Optimisation
This can take several forms but mostly it is about creating a powerful personal brand and being recognised as a thought leader. Creating content that resonates and encourages engagement is a starting point. Become the source of unmissable insights for your prospective customers. Anticipate and answer their questions in a clear, valuable way by digging into insights from customer facing team members.
What are your customer challenges or pain points that you can alleviate? How can you give real value to them and build your reputation as a desirable person to work with?
YouTube, social media and other platforms
Every platform requires a unique approach. Visibility on YouTube is quite different to visibility on TikTok or Instagram. Often, a combination of paid and organic strategies are the most successful formula as organic results can be dampened down to encourage ad spend. Our specialists will create a strategy that fits your brand and your products or services.
We will suggest the most effective creatives, the optimum spend and create the most accurate audiences for your project. And we will provide clear reporting so you have clarity on ROI.
Does all this sound interesting? Are you ready to talk with us about your MPO strategy? Book a free consultation here
Multi-channel Case Study
Goal: Build a database of young people and others interested in a career in the auto industry using a multi-channel campaign. We used a wide range of platforms to deliver the messaging to a national audience.
Results
- 4,283 leads
- 349 careers signups
- Over 5.5 million impressions