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Lead the way with GEO (Generative Engine Optimisation) for AI Search
The new frontier is here
In a very short span of time, AI Search has leapt from a futuristic concept to a set of tools that have permeated almost every aspect of our lives. And the speed of uptake and innovation is not going to slow down anytime soon. Your brand needs to be visible on these new platforms. We can help.
Isn't GEO just a fancy new acronym for SEO?
Yes and no. Optimising for AI Search has many shared attributes with SEO. Many of the principles and concepts are very similar. This means it is essential to start with a well executed SEO strategy. Once you have this foundation in place we can take things to the next level. AI functions differently to traditional search engines even though they use indexes like Bing as a framework for content.
These are essential to both:
- Technical performance
- Crawlability
- High-quality, unique content
- Relevant, high-quality backlinks
- Strategic internal links
- Structured data
- Brand visibility and reputation
- EEAT
- Topical authority
- Domain history and authority
- Error free
Our Services
Otimising for AI Chatbots
This is where SEO and GEO diverge. In addition to your quality SEO strategy there are also a number of other attributes and tactics to incorporate.
- llms.txt file
- More evolved approach to structured data
- Comprehensiveness of content
- Content features and structure
- Very fast page loading
- Headings, answers and FAQs are more important
- Query fan-out – topic clusters on steroids
- Brand citations across the web
- Social media authority
And more.
How does it work?
The first step is to conduct a full SEO and content audit. This will give us a blueprint for error correction and optimisation. Our new audits specifically look at AI Search compliance as part of the process. Most websites are appearing in LLMs simply because of their previous SEO standing but this can be enhanced considerably with additional GEO.
Once we have eliminated errors and improved performance we get to add the optimisations. This is the GEO foundation.
The rest comes down to content, internal links and backlinks. We will create page templates that have every feature that AI Chatbots are looking for so you get to create the most effective content.
Of course this is a simplified explanation and there are a lot more steps and features we have to work through but this is the basic concept.
You are what you measure
You are investing valuable marketing funds into SEO and GEO. Your stakeholders will demand proof of ROI. And so they should.
We have a process where we set up AI Search tracking in your Google Analytics account so you have real-time access to this data.
Then we connect this to a new page on your Looker Studio report that summarises the number of seesions from each platform and the pages that people are visiting from AI Search links.
Spoiler: ChatGPT is by far the biggest supplier of AI Search website visitors.
What to do next
Want to know more about how we can help with your SEO and GEO strategy?
Do you have questions about the volume and effectiveness in a fast-moving and often confusing space?
Do you want to know about “zero-click” queries and the shift toward AI research followed by brand or fact-checking traditional search behaviour?
Happy to help. Book a call with Mike Morgan and he will answer your questions.
SEO Case Study
We created a comprehensive SEO and content strategy to help a new SaaS client to rank for their desired keywords in organic search.
Results
- Designed and implemented strategy
- Moving up SERPs for 80 mostly new keyword variations
- 149% traffic growth in third month