Digital marketing – is it worth your investment?
Emmy Walker
May 29, 2024
As a business owner in today’s economic downturn you may wonder whether digital marketing is worth the investment. Find out if it is here.
Category
Content Marketing
How Google improves your search results with Search Quality Guidelines
Gary Ireland
September 15, 2022
As the internet constantly evolves and changes even Google has a hard time keeping up! So how do they do it? We explain all here:
Why does every business need an SEO and content marketing strategy?
Emmy Walker
May 11, 2022
Keeping up with digital marketing trends with SEO and content marketing strategies is a must if you want your business to be seen. Here’s why!
Does your unique value proposition give you a competitive edge?
Midge Hand
March 31, 2022
A unique value proposition gives you the edge to set you apart from your competitors. Create yours now to develop a strong foundation for your marketing strategy.
Content highlights for December
Gary Ireland
January 17, 2022
Each month we pick out some of our best articles. December saw some excellent interviewing advice, an agriculture project in Rotorua & 3 delicious fish recipes!
What does E.A.T. in SEO mean and why is it important
Midge Hand
June 18, 2021
E.A.T. in SEO affects how Google positions your website in search. If your website lacks E.A.T. you might not even show up at all. Here’s why.
What is clickbait and why should you avoid it?
Whippet Team
May 10, 2021
Clickbait is content crafted for ‘clicks’. Yes it can drive traffic to your website but if it’s not genuine it can be damaging too. Find out more here.
What is branding and why is it different from marketing?
Gary Ireland
December 17, 2020
Branding and marketing are two sides to the same coin, but each have their own subtleties and strengths. Delve more into their differences here:
4 ways a content strategy can generate leads and increase sales
Whippet Team
December 1, 2020
If you don’t have fresh and relevant content continually updating on your website, you won’t rank in search. Here are 4 powerful reasons why a content strategy works.