Hello and welcome to the latest edition of The Wrap, HPE’s round-up of all that’s interesting in the world of inbound marketing; SEO, Content Marketing and Social Media.

This edition sees tips for making it to the top of Google Answer Boxes, hyperlocal keyword targeting, suggestions for not boring your readers to death and the chastising of grammar Nazis.


How to target a small group of people

Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you exactly the customers you’re looking for.

Your website’s structure and its effect on SEO

It’s not just about keywords! Your website should be organized in a manner that’s easy for users – and Google’s spiders – to navigate. This great article explains the different between structure and design.

Google Answer Box – The holy grail of SERP

Forget fighting for fluctuating ranking positions – if you can get the Google answer box at the top of the page, you win the race without even trying!

Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly-coveted positions.

Site closed down for the day? Don’t worry about ranking

Need to pull the shutters down for the day on your site? In this article, Google’s very own John Mueller explains how to avoid a drop in rankings, even when you’re not online.

How to speed up your keyword research

Do you know the difference between Clustering Vs. Classification? Unsupervised vs. Supervised Learning? No, neither did we until we read this article by Vicky Qian.

Content marketing

3 tips to create attractive blog posts

We are visual creatures, and a boring, lifeless blocks of text will be easily ignored. Discover how to make your blog post shine with these three tips.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Create Content that Deeply Engages Your Audience

Now you’ve got your post’s looking good, it’s time to actually make them interesting to read! Learn some of the simple tricks of the trade here from copyblogger.com

7 Growth Hacks to Improve Your Content Strategy

These 7 tips to improve your content marketing will help ignite your site’s traffic.

Developing a content marketing strategy that works is hard, and even if you do everything right, you may not get the traffic you need.

Bad writing habits everyone’s guilty of

Did you notice we ended that heading with a preposition? If not, then you should probably read this.

And while the article is more about writing style rather than grammar, it’s still useful to know what to avoid.

Social media

Mark Zuckerberg takes on the world

If you’ve invented Facebook and practically everyone in the world is on it, what’s your next step? Mark Zuckerberg announced plans to use Facebook as a platform to bring everyone together, teach the world to sing, and buy us all a Coke.

For the past decade, Facebook has focused on connecting friends and families. With that foundation, our next focus will be developing the social infrastructure for community — for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all.

Common mistakes to avoid when it comes to Social Media marketing

With Social Media becoming ever more important to business, you need to make sure you’re not shooting yourself in the foot. Discover some of the most common social media marketing mistakes, and get tips for how they can be easily avoided and remedied.

Using Twitter to build leads

And finally, this article shows us 3 ways to find our next customers through Twitter.

Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place.

That’s it for this latest round-up! We hope you found something useful in this edition of The Wrap, and if so, please feel free to like and share with your friends.