Growing your business should be your number one priority. And for that to happen, you must ensure you are relevant, easily accessible and engaging. This is where digital marketing services can help grow your business and survive the fierce competition in the online world.
The way consumers are now interacting with businesses is changing. Today’s consumers expect businesses to provide better overall customer service and experience.
The rise of the digital world has opened many new channels to reach your target audience. Therefore, you don’t want to miss out on new opportunities for your business to be seen.
Digital marketing services bridge businesses and consumers so your business is seen. With the right marketing strategies specifically designed for your unique service, the potential growth of your business is unlimited.
What can a digital marketing agency offer?
There are various techniques your business can use when implementing digital marketing into a business’s marketing strategy, including:
Keywords and targeting
The first step is to gain a comprehensive understanding of your business. Who are your clients or customers, and what can you offer that meets their needs?
This helps target the most profitable keywords for your business and ensures you’re ranking for what your potential customers are looking for. A professional digital marketing agency will work with you to find the keywords that have the best return on investment.
SEO optimisation
As a business owner, you have probably heard of the benefits SEO can provide and how important it is to grow your business online.
There is no doubt that Google supplies excellent opportunities to grow sales, leads and brand visibility. The number of people who use Google daily to research products, get answers to their questions, and find businesses to work with is astounding.
The highest quality source of business is Google Organic.
This is where SEO or search engine optimisation comes into play.
An expert SEO strategy will not only bring new business, but it will also supply customers or clients that are already looking for what you do.
Google Ads / Pay Per Click advertising
Google Ads, also known as Pay Per Click advertising, is a highly effective digital marketing platform to get in front of your target audience while they’re in the market for your offering.
You have seen the top positions in Google Search with “Ad” next to them. These are the paid positions that we can bid for. We can get your business into these lucrative spots.
A comprehensive website audit
The purpose of a website audit is to give webmasters a complete and detailed analysis of their site’s health, performance, and speed.
Even the smallest mistakes can harm your website visitor numbers and this, in turn, affects your business results. And when you layer error upon error, this can significantly hurt your performance, negatively impacting your business’s potential.
So, it makes sense to ensure you have a high-performance, optimised website and a strategy that will bring you growth.
Website content
Website content refers to all the information contained on a website.
Website content can be text, links, images, audio, animation, or videos.
Creating compelling website content is an art form that can portray your brand and tell a story.
It is not just about the words but also about understanding your customers and their needs. What is the most effective way to qualify and encourage your website visitors to take the desired action?
Good website content has the customer or user in mind with every decision, from page layouts to technical optimisation. And, of course, the words.
What’s the most appropriate tone of voice for your business?
How do you ensure maximum impact from your opening statement to a call-to-action? What types of social proof will help your visitor to take the next step?
With all this in mind, a professional copywriter can use the artistry of words to effectively represent your business. Website content is a vital component in an overall marketing strategy.
Social media strategy
In today’s market, a social media strategy is a must!
In a relatively short period of time, social media has grown into a business powerhouse! The sheer reach of platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, and others is extraordinary.
If you do not have a strategy, you will not achieve much on social media. Who do you want to talk to? What are your goals? Which platforms will offer the greatest benefits? Who will be in the social media team? What tools and analytics will offer value? What sort of content and frequency will work for you?
If using social media effectively overwhelms you, outsourcing it to experts at a digital marketing agency will be an excellent investment.
Why you should work with a digital marketing agency
You may be an expert in your business, but if you don’t have extensive digital marketing skills, then you are best to outsource them to an agency that already knows how to get you the best results.
The digital online world is ever-changing, and as you can see from what a digital marketing agency can offer, there are a lot of techniques that go into an effective marketing strategy.
This can take years to learn, along with a lot of trial and error that you as a business owner simply won’t have time for.
A digital marketing agency has the resources and skills to expand and grow your business while you get to rest easy and focus on what you do best.
Grow your business with us an agency you can trust
Growth is ultimately the goal of every successful business, and for growth to happen, audiences need to know your business exists.
That’s where we come in.
We are a small, highly skilled agency in the sunny Bay of Plenty with over 17 years of online digital marketing experience. We have helped more than 100 businesses in New Zealand and Australia to achieve their goals using a mix of technology, creativity, and specialised experience.
Too many agencies are big on promises and light on results. That’s not us – just ask our clients.
We help businesses grow through website development, branding, social media, and SEO. We have what it takes to beat the noise and get your business the attention it deserves.
Contact us today for a friendly chat about how we can help your business grow.
