What’s the importance of an audience? An effective content strategy is all about creating very specific content to reach an audience – your audience. And, as a business, your audience is so important. It is where you can grow your business as these people are current or potential customers or clients.

It is about putting yourself in their shoes and anticipating how you can help them. And it is about delivering E.A.T. – Expertise, Authority and Trust.

As you will see – February was a very busy month for our team and clients. Check out our wide range of content published in February for our diverse range of businesses and clients.

2020 was the year of science. Is 2021 the year of marketing? – TrinityP3

TrinityP3 Marketing was founded by Darren Woolley. His team of Marketing Management Consultants are industry professionals who have a minimum of ten years industry experience and are experts in all areas of marketing, media, and advertising. They provide marketers and advertisers with specialist knowledge and insights into how to solve their biggest challenges.

The year 2020 was all about science including an unprecedented and successful effort to develop multiple vaccines for the Covid19 virus. In this post by TrinityP3, the question is what could happen in the coming year if only marketing could similarly up its game and respond just as positively to its own challenges? Read more in this post here.

Is foam the answer to sustainable packaging? – Immago

This post dives into the world of sustainable packaging. Consumers are more interested in their purchasing decisions than ever before. Find out more about sustainable packaging and why people are choosing environmentally friendly brands and products here

Immago has a strong commitment to providing sustainable clothing labels and packaging to the fashion industry. At immago they strongly believe that a greener, more environmentally-friendly business practice is not only important for the planet, but also for a business’ future survival. Immago is a global company that offers tailored solutions for all your apparel needs. 

In this post by Hedgebook, they outline the 5 current trends for global market divisions this year. Rather than a statistical analysis, they provide insight into underlying themes and trends that will continue to impact and challenge the global market divisions. Find out more about what they discovered here.

Hedgebook was formed in 2011 with a mission to help businesses of all sizes make sense of treasury risk, devise profit-protecting strategies, and collaborate more efficiently with their bank and broker via a market-leading SaaS platform. Now headquartered in the UK, but founded in New Zealand they provide a wide range of services in insights for corporate treasury risk management. 

3 mouth-watering vegetarian recipes to try at home – Olivado

Olivado produces high quality, healthy oils with a range of flavoursome oils available for home cooks to chefs. They are also pioneers of the cold-pressed extraction method for extra virgin avocado oil. Olivado has a strong commitment to quality, sustainable practices, and a commitment to the well-being of their workers. Olivado oils are available in a wide range of supermarkets and local stockists. 

Check out these three great vegetarian-inspired recipes from Olivado. Even if you’re a devout meat-eater, it’s always handy to have a few vegetarian recipes up your sleeve, and of course, it doesn’t hurt to eat healthy! Get your bottle of Olivado oil ready to create these meals here.

People Power – Air Quality Mitigation Strategies for Communities – Aeroqual

Aeroqual provides a specialised system that has helped many community and government organisations all over the world better understand their air quality through accurate, real-time measurement. Aeroqual provides software systems and integrated air quality monitoring products that are easy to use in a range of industries.

When left unchecked, poor air quality can cause a range of respiratory health issues, damage our local environment, and even result in death. This powerful post from Aeroqual details the different ways we contribute to our local air quality, and the how and why of why air quality is important. Read this informative post here.

Here are some tips to turn your home into a more sustainable one – Flocon

Flocon are heat pump and air conditioning specialists in the Auckland region. Aligning themselves with the high quality and reputable Mitsubishi Electric brand they are your one-stop business for all your heating and cooling needs.

In this post, Flocon has gathered a range of tips to help people create a more sustainable home. From big to small these changes can have a big overall impact on our environment. The decisions we make – whether it’s about the type of curtains we buy, what fridge or freezer we choose, and even the source of heating or cooling has some form of impact on our environment.

Learn more about what you can do here.

The best industrial dust extraction service – high-level space vacuuming – Rapid Facility Services

Rapid Facility Services offer an extensive range of industrial and commercial services nationwide. Rapid delivers specialist services to a wide range of industries including food processing and manufacturing, as well as many others. They have a strong commitment to safety and deliver high-quality services to every client. 

The team at Rapid facilities is pleased to present clients with a brand new service – high-level space vacuuming or dust extraction. This service is perfect for commercial and industrial spaces – to help keep on top of dust and dirt in hard-to-reach areas. Their team is specially trained to operate this equipment in tricky areas and spaces. Find out more about this great new service here.

 2020 Highlights and Achievements of Bowel Cancer New Zealand – Bowel Cancer New Zealand

Bowel Cancer New Zealand is the leading national organisation that supports, educates, advocates, researches and raises awareness among kiwis on bowel cancer. Their goal is to reduce the impact of bowel cancer on New Zealanders and communities, and ultimately, to ensure that no more lives are lost to this silent killer. 

Bowel Cancer New Zealand has collected some significant highlights and achievements of their patient-focused organisation for the year 2020. Find out more about what they have achieved through raising awareness, advocacy, education, support services, and research on bowel cancer for New Zealanders here.

Pallet Racking Solutions is a New Zealand-based company that delivers a range of services and products for racking solutions for warehousing storage in a wide range of industries. If you’re looking for experienced storage advice, quality products, service, and installation – their team’s here to help.

Did you know that you can’t just install pallet racking without council consent? In this post, Pallet Racking Solutions outlines the relevant consents and compliance regulations to meet New Zealand’s stringent building code. Find out more about it here.

Trust Horizon grant helps bring new energy to Whakatāne Aquatic Centre – Trust Horizon

Trust Horizon seeks out opportunities to build a stronger and better-connected community. They are a local Charitable Trust that represents Whakatāne, Ōpōtiki, Kawerau, and Kaingaroa Village. Trust Horizon is dedicated to the people, business growth, and positive development within the Eastern Bay of Plenty Region.

The long-awaited installation of an all-weather pool cover enclosure has been made possible with funding from Trust Horizon. Andrew Smith the Whakatāne District Council Aquatics and Recreation Manager says, “The new cover opens up the use of six extra lanes every winter, and means we can have the maximum number of lanes available to the public all year round.” Find out about the latest addition to the Whakatāne Aquatic Centre here.

The latest solar power news in Australia – exciting changes – Bright Earth Solar

Bright Earth Solar is based in South Australia, and offers a range of exceptional solar products, helping you save money while doing your bit to save the planet. We keep you up to date with new technology, innovation, and trends in renewable energy.

In February, the Minister for Energy and Emissions Reduction, Angus Taylor, announced to the Australian parliament that Australia now has “the highest amount of solar capacity in the world”. Find out more about the exciting changes and developments in the Australian solar industry here.

A simple guide to creating an excellent CV and cover letter – New Kiwis

New Kiwis is a free employment service to migrant job seekers and New Zealand employers. This service is provided by Auckland Chamber of Commerce and Immigration New Zealand. If you need help or advice on the job-seeker process they are the team to see.

This great post by New Kiwis gives tips and advice on how to create an excellent CV and cover letter. Vital documentation to get right when applying for a job. Check out their useful guide here.

Conference venue in National Park – view our stunning location – The Park Hotel 

With stunning views of the three volcanoes — The Park provides a friendly, relaxed environment for you to stay after your day’s activities in National Park or Tongariro National Park. They have a great range of accommodation to suit all needs, fantastic facilities and so much more.

Are you looking for a business conference venue central to all North Island cities with a wide range of team-building activities available? Have you seen The Park – Hotel Ruapehu’s great venue available to hire for a wide range of events? Business conference venues with modern facilities can be found all across Aotearoa, but the one thing we have that they don’t is the Tongariro Alpine Crossing. Find out more about this fantastic location here.

Five tips to make your meetings more productive – Anecdote

Anecdote focuses on ‘story powered communication’ that improves businesses ability to communicate clearly and memorably. Anecdote provides story programs that give you new skills, a new approach, and helps you harness emotion and inspire your people. 

Communication is essential for workplaces to function effectively, but they are one of the most commonly complained areas of work life. By rethinking some of the basics of meetings, and by using the natural power of story, you can run meetings that are more productive and engaging. In this post find out how to improve your meetings here.

Why choose environmentally-friendly DIY products for your next project? – Cohe Group

Cohe Group is committed to bringing New Zealanders the best in high-quality and environmentally friendly products for DIY and commercial applications. Cohe are suppliers of innovative construction products that allow for a quick, efficient, environmentally friendly, and cost-effective repair.

Many of us love to get stuck into DIY around the home. The decisions you make about the products you decide to use in your home can have an effect on the environment. Find out more about how and why here.

Have you seen our great camp facilities at Ohiwa Beach Holiday Park? -Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park offers modern and clean accommodation and camp facilities combined with a spectacular location for a great holiday – all year round! Located in the Eastern Bay of Plenty, and with the Pacific Ocean, and Ohiwa Beach right on the doorstep of our campground – it is the perfect place for a holiday.

Having a great range of camp facilities can make all the difference to your holiday. Great camp facilities make your holiday comfortable, relaxing, and stress-free. Find out more about the awesome range of camp facilities at Ohiwa Beach Holiday Park here.

How to achieve diversity and inclusion in a contingent workforce – CXC Global

CXC is one of the world’s leading providers of contingent worker management solutions. CXC’s focus is to optimise all elements of your contingent workforce strategy. With operations in more than 50 countries across five continents and decades of experience, CXC can assist with every aspect of your program.

There is powerful potential in a diverse contingent workforce and what it can bring to your business. In this post from CXC, we look at how the principles of diversity and inclusion are important and how they can benefit your business. Find out more here.

Our SEO predictions for 2021 – High Profile Enterprises

High Profile Enterprises (yes that’s us) is an award-winning digital marketing agency with a range of digital services. Integral values of honesty, transparency, communication, and clarity are at the core of everything we do. We simplify the complex, we articulate clearly exactly what we are doing and how it will bring benefits. 

Yes, Covid-19 was a bit of a game-changer last year – that no one could have predicted. What we can predict, however, is the changes and trends in SEO to keep an eye on over the coming year. Have you got these on your SEO radar? Find out here.

As you can see, the topics in February’s content highlights list really are extensive and varied. Each audience is different, and each post caters to those audiences. And, that’s why they stand out.

Do you need help reaching your audience?

We help many different businesses and organisations reach their potential markets. Whatever the industry you are in, we create tailored and well-planned solutions that get you results.

Since its humble beginnings in 2010 HPE has helped a large number of businesses to achieve growth using the rapidly increasing power of the internet. 

If you want to have a chat about how we can help you reach your goals and increase your visibility online then give us a call. We are more than happy to help.