April was a busy month for our clients for many different reasons. Some introduced new technologies, some enhanced their services and some honed in on things they felt passionate about. Whatever the reason, it gave the HPE team plenty to write about.

With a strong focus on attention to detail, we created some excellent content for the month of April. The topics we covered were many and varied but it was all interesting and we even learned a thing or two in the process!

Here are the top content strategy highlights for April. Enjoy!

5 ways to be more environmentally conscious with your clothes – immago


Immago has been supplying the apparel industry with labels and packaging for over 50 years. Specialising in barcode and variable data solutions, RFID anti-theft solutions and retail packaging, immago covers all the bases when it comes to apparel labelling.

The way the apparel industry disposes of clothes is having a huge effect on the environment. If we all do our bit to be more environmentally conscious with our clothing, we will start to see a positive change in our environmental impact. HPE’s Gary Ireland worked with immago’s CEO, David Marshall to explain five ways to do this.

Read the post here.

The best sellers use story-triggering – Anecdote


Anecdote’s story began in 2004 when Shawn Callahan and Mark Schenk sought to teach organisations how to influence, engage and inspire through business storytelling. Since then, the company has achieved a global presence with 50 partners in 26 countries. Their business storytelling techniques have been adopted by organisations around the world.

In this post, Anecdote’s Shawn Callahan ( with help from HPE’s Gary Ireland) describes a recent experience with a car salesman. Through the use of story triggering, the salesman captured Shawn’s attention throughout the entire sales process. What is story triggering and why is it so effective? Find out here.

Read the post here.

How to create a level playing field in a tender without commoditising the participants – Trinityp3


Led by Darren Woolley, TrinityP3 is a global marketing management consultancy with a flair for thinking outside the box. Darren is considered a global thought leader and shares many of his unique marketing insights with us by way of regular website content.

It’s a tricky task to keep a level playing field during a tender process without having it work against the intention of the tender. While it’s vital to provide all information to tender participants, a certain amount of discretion should be applied. Darren Woolley (with editing and optimisation from HPE’s Andrew Lucas) explains why in this post.

Read the post here.

Do you trust excel to run your agency? – Pegasus Systems


Pegasus Systems have developed a fully-integrated software system that provides agencies with a complete finance, production and media management solution. Across their offices in London, New York, Australia, New Zealand, Singapore, Malaysia, Hong Kong, Philippines and Japan, the experienced staff at Pegasus Systems support more than 130 clients.

For over 30 years, Excel has been used for business analysis and reporting which are the basis of major agency decisions. Even when users carefully input new data, each time the spreadsheet is changed, the risk of disrupting formulae increases. In this post, Mike Satterthwaite explains how Pegasus software minimises risk and offers simple and accurate reporting. HPE’s Gary Ireland edited and optimised the post.

How to plan a wedding on a short engagement without feeling rushed – Markovina Vineyard Estate


Markovina Vineyard Estate is a premium function and event venue located Kumeu, just outside of Auckland. The expansive grounds and unique indoor function spaces are ideal for all kinds of occasion, including corporate events, private functions and, of course, weddings.

HPE’s Emily Bodman wrote this post to appeal to couples who just can’t wait to get married. While the average engagement period is 15 months, there’s nothing to say you can’t plan a wedding on a much shorter engagement. You just need to be very, very organised and work with a supportive team like the one at Markovina. Here’s how to do it without feeling rushed.

Read the post here.

5 reasons why a winter family holiday is a healthy break from routine – Ohiwa Beach Holiday Park


Ohiwa Beach Holiday Park is nestled on the shores of Ohiwa Harbour in the most beautiful spot of the Eastern Bay of Plenty. Although it’s a popular destination in the sunny months of summer, Ohiwa Beach Holiday Park is also a gorgeous place to bring your family for a relaxing winter break.

Ohiwa Beach is abundant with activities and attractions all year round. In this post, HPE’s Emily Bodman gives you all the reasons why it’s important to make a winter holiday a priority and why Ohiwa Beach Holiday Park is the perfect destination.

Why extra virgin olive oil is the healthier option – Olivado


Olivado has been producing a large range of healthy cooking oils since the dawn of the 21st century. From humble beginnings in Kerikeri, NZ, Olivado now supply oils to countries all over the world. With their focus on natural nutrition, Olivado’s oils are packed with heart-healthy fats, vitamins, omegas and many more goodies.

We all have some idea of what constitutes a ‘healthy’ cooking oil but what is it we should be looking for? Healthy cooking oil isn’t just an old wives’ tale, there’s scientific evidence to back it up. Extra virgin olive oil is one of the healthiest options for cooking oils and HPE’s Gary Ireland explains why in this post.

Read the post here.

Dogs don’t do democracy – Win Win Dog Training

win win dog training

When it comes to effective dog training, Sam Andrews-Paul at Win Win Dog Training has all the tricks and techniques. Specialising in the Dog Calming Code, Sam knows how to transform your dog’s behaviour and help them become the best friend you’d always hoped for.

Sam has a vast understanding of dog behaviour and the way they form their hierarchical structure. Unlike humans, dogs are not capable of fairness and equality and they set a dominance order very early on, especially if there are other dogs in the house. In this post, Sam worked with HPE’s Midge Hand to explain how the dog hierarchy works.

Read the post here.

Will a rental warrant of fitness enforce Healthy Home Standards? – Flocon


Since 2012, Flocon has been supplying the Auckland region with high-quality, durable Mitsubishi Electric heat pumps. Flocon’s ongoing success is attributed to their high level of customer service and their strong company values.

Flocon is on a mission to transform the way New Zealanders heat their homes. The new Healthy Homes Standards sets out to improve the living conditions for Kiwis across the country. However, things get at a little tricky when it comes to enforcing the standards. HPE’s Emily Bodman explains how a Rental Warrant of Fitness could be the answer to the issue.

Read the post here.

Mt Ruapehu gondola taking shape and on track to open this ski season – The Park Hotel Ruapehu


Tongariro National Park is one of New Zealand’s most iconic region. With its snow-peaked volcanoes on the horizon and sweeping views of untouched landscape, the area wows visitors all year round. The Park Hotel sits right in the heart of Tongariro National Park, providing visitors with quality, comfortable accommodation and an on-site restaurant and bar – the perfect way to end a day of exploring!

This year, the team at The Park Hotel are predicting a busy ski season as the Sky Waka gondola prepares to open on June 1. Completing the gondola in such a short time frame has been no easy feat and alpine conditions have thrown many obstacles at the construction team. But the Sky Waka is on track and almost ready for its first ride. What did it take to get here? Emily Bodman explains in this post.

Read the post here.

Everything you need to know about CEREC crowns – SDAI


SDAI are leaders in dental implants and advanced dental surgery. Located in the heart of Sydney’s CBD, SDAI is one of only a few dental practices in Australia to be given the title as a Leading Implant Centre of the World.

SDAI is passionate about staying on top of new technologies and making them available to their patients. In this post, Gary Ireland talks about CEREC crowns, a cutting-edge dental implant technology. Find out what they are, what makes them so great and what to expect during the procedure.

Read the post here.

How to treat spider veins on face, legs and hands – Vein and Skin Clinic


The Vein and Skin Clinic have been providing extensive vein treatment and cosmetic medicine to the greater Wellington region since 1988. Dr Henryk Poczwa and his wife, Bernadette, lead a team of doctors and nurses with many years’ experience in vein removal, liposuction, skin rejuvenation and many other cosmetic procedures.

Spider veins are typically found on the face, legs and hands. While they’re very common, those living with spider veins are often self-conscious about their appearance. HPE’s Gary Ireland discusses the issue of spider veins and how the experts at the Vein and Skin Clinic can remove them with ease.

Read the post here.

Why the Control4 System is the best option for smart homes – Designer AV


Designer AV is leading the smart home revolution in the Auckland region. Derek Crane and his team understand the ins and outs of home automation and their dedication to excellence has seen Designer AV become one of the most trusted names in the industry.

Designer AV are focussed on providing the best technologies to their customers which is why they use Control4 in all smart home installations. Control4 is the very best of smart home technology, creating a seamless interaction between user and device. In this post, Gary Ireland talks about why nothing beats a Control4 System.

Read the post here.

Enphase microinverters – revolutionising home solar power – Bright Earth Solar


Dean Woolley and his team at Bright Earth Solar are qualified electricians with extensive knowledge of solar power systems and installation. With a strong focus on customer satisfaction, Bright Earth Solar can handle any sized job in both the residential and commercial sectors.

Enphase microinverters are pioneers in creating the most efficient and cost-effective microinverters in the world. Bright Earth Solar is proud to be the official Enphase Preferred Installers and HPE’s Gary Ireland outlines the many benefits of the products in this post.

How to write the perfect blog post in 2019 with these top 5 tips – HPE


While we work to produce consistent, quality content for our clients, we also update our own blog every month. Here we cover hot topics from within the industry and offer advice in the many different areas of digital marketing.

Like all areas of digital marketing, blog posts have evolved from being simple, informative pieces of writing to a crucial element of SEO. While the main objective of a blog post is to engage, inform and inspire, we can’t ignore their strategic value. In this post, Emily Bodman explains how to cover all bases and create the perfect blog post in 2019.

That wraps up another month of content strategy highlights from the team at HPE.

Quality content helps to build a strong website and is also essential for fuelling SEO which is why the HPE team is constantly typing away. If you’re yet to discover the benefits of excellent content strategies, give us a call and find out how we can help you.