Welcome to 2020! We hit the ground running when we returned earlier this month and, with some fresh ideas and news from our clients, we’ve been able to create some great content to begin the year.

2019 was a big year for our clients and we know that they’re striving for more which means we can look forward to another exciting year ahead.

While December was a shorter month with our clients taking a break over the Christmas period, it didn’t stop us creating some excellent content to wrap up the year.

Let’s take a look at December’s highlights.

Three pieces of advice for anyone entering the advertising industry – TrinityP3


TrinityP3 is global marketing consultancy well-known for its innovative marketing solutions. Led by Darren Woolley, TrinityP3 sets out to improve the marketing output of organisations who engage with them.

When it comes to the advertising industry, the TrinityP3 team really know their stuff. In December, Darren Woolley imparted some words of wisdom for anyone looking to enter the advertising industry. The advice in this blog post comes from some of the most experienced people in the field. This is a must-read!

Read the post here.

Adapting a podcast story to use at work – Anecdote

Shawn Callahan and Mark Schenk created something truly unique when they founded Anecdote in 2004. With a focus on story-listening, Anecdote enables organisations to engage with staff to build a strong company culture and inspire people to reach their full potential.

The value of the podcast has gained a lot of traction in the past few years and Anecdote also have their own podcast, Anecdotally Speaking. Podcasts cover every topic you could think of and, in this post, Shawn Callahan explains how to adapt a good podcast story in your workplace in order to make an idea stick.

Read the post here.

3 ways to beat rogue spending on contingent workers – CXC Global

CXC Global

CXC Global provides effective management of contingent workers. As an extension of a company’s HR function, CXC Global takes control of contractor vetting, compliance and payroll, enabling companies to form a quality contingent workforce to enable them to reach their business goals.

Having been in the industry since 1992, CXC Global has been there to witness the evolution of the gig economy. Needless to say, they have a fair amount of knowledge to impart. In this post, HPE worked with Paul Chiswick to give three key ways to avoid rogue spending on contingent workers.

The 5 best solar panels you can buy and their advantages – Bright Earth Solar

Bright Earth Solar

Solar power is the way of the future and Bright Earth Solar is one of the leading solar panel installers in Australia. Always putting customers first, Bright Earth Solar is transforming the way Australians power their homes. Whatever the size of the job, Bright Earth Solar’s expertise in electrical machinery and solar technology ensures their customers get the best possible service, every time.

It’s all very well to recommend switching to solar power but without expert knowledge, it’s hard to know where to begin. In this post, HPE’s Gary Ireland makes the decision easier by outlining the five best solar panels on the market and the advantages of each.

Read the post here.

Leadership and the power of the ‘I can do it’ Kiwi attitude – High Profile Enterprises

High Profile Enterprises

High Profile Enterprises is a small team of online marketing enthusiasts with skills in SEO, content marketing, social media strategy and everything in between. Founded in 2010, Mike Morgan and Midge Hand set out to create clever ways for businesses to build their online presence and achieve outstanding business growth.

Here at HPE, we are inspired by those who have built a career from a passion. This is certainly the case for Ray Avery who, as Director of the Fred Hollows Foundation, invented an intraocular lens for just $6, enabling the vision-impaired in some of the poorest nations in the world to regain their eyesight. During a Sir Peter Blake Leadership event, Midge had the opportunity to attend and listen to Ray Avery speak. It was enlightening, to say the least, and this post explains why.

Read the post here.

Ways to make eco-friendly packaging for your brand – Immago


immago is a leading name in label and packing solutions in the apparel industry. Having been in business for over 50 years, immago is now a globally-recognised company with offices all over the world. immago’s portfolio is extensive and offers solutions in clothing labelling, barcodes and variable data, RFID anti-theft and product tracking, and retail packaging.

immago is passionate about sustainability and keeps up to date with new insights that enable companies to care more for the environment. Packaging has long been an issue when it comes to waste and HPE’s Gary Ireland shares some unique ideas on how to make packaging more eco-friendly as a brand.

Read the post here.

10 things to look for in a good avocado oil – Olivado


The Olivado story begins in the town of Kerikeri when a chef, a legal brain and a marketing whiz came together to form what is now one of the most recognised names in healthy cooking oils. Olivado is unique in many ways, from its one-of-a-kind extraction method to its commitment to sustainability.

Their high-quality avocado oil is Olivado’s pride and joy. Having invested hundreds of hours into creating their nutrient-dense avocado oil, the Olivado team know what to look for in ‘good’ avocado oil. In this post, HPE’s Gary Ireland explains the 10 factors that have led Olivado to create the best avocado oil in the world (in our humble opinion).

Read the post here.

Avoid sleepless summer nights with cooling air conditioning systems – Flocon


Flocon Air Conditioning and Mechanical Contractors have been in the business of installing high-quality Mitsubishi Electric heat pumps to homes in Auckland since 2012. With a customer-first approach, Flocon is a highly reputable name in the industry and the team has a vast amount of knowledge and experience up their sleeves.

The summer heat kicked in fast this season which prompted HPE’s Emily Bodman to write this post. There are many benefits of air conditioning and relief from the hot summer sun is right there at the top. But, when it comes to getting a good night’s sleep during summer, the benefits of air conditioning are hard to ignore.

Read the post here.

Discover these secret walking tracks in Tongariro for a unique hiking experience – The Park Hotel

The Park Hotel

Tongariro National Park is an adventure seeker’s dream location and The Park Hotel is a mere stone’s throw from all that the region has to offer. Whatever the season, The Park Hotel’s prime location make it the perfect accommodation for visitors who want to make the most of their time in Tongariro National Park.

While there are many fan-favourite walking tracks in Tongariro, these lesser-known tracks will take you into some of the most unique and secluded parts of the region. For those wanting to do something a little different during their holiday in Tongariro National Park, HPE’s Emily Bodman lists some of the best-kept secrets for hikers to enjoy.

Read the post here.

Varicose veins questions answered by one of New Zealand’s top experts – Vein and Skin Clinic

Vein and Skin Clinic

The Vein and Skin Clinic is made up of highly-skilled doctors and cosmetic nurses who offer non-invasive appearance medicine procedures to the greater Wellington region. Led by Dr Henryk Poczwa, the Vein and Skin Clinic provide the latest in varicose vein removal technology, skin lesion removal, liposuction, anti-ageing solutions and many other minor surgical procedures.

The thought of varicose vein removal may be overwhelming to many who suffer from the condition but, the truth is, the procedure is simple and effective when in the hands of the team at the Vein and Skin Clinic. In this post, HPE’s Gary Ireland worked with Dr Henryk Poczwa to answer some of the top questions about varicose vein removal and debunk the many myths floating around about the procedure.

Read the post here.

Eastern Bay of Plenty Events offer something for everyone this summer – Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park

Ohiwa Beach is a hidden gem in the Eastern Bay of Plenty that many holidaymakers flock to all year round. Owners Nola and Tod Morgan share a passion for Ohiwa and have created a unique, family-friendly holiday park with all the best facilities and activities for their guests.

Summer is especially busy for Ohiwa Beach Holiday Park and many visitors like to see more of the region during their stay. For this reason, HPE’s Emily Bodman created this post to let people know what’s on in the Eastern Bay of Plenty over summer. From food to music, there is an event for everyone to enjoy.

5 FAQs about food safety cleaning answered – Rapid Facility Services

Rapid Facility Services

A customer-first approach was given top priority when Rapid Facility Services was first created. With this in mind, their motto “we do what others can’t or won’t do” was born. This motto sums up the kind of company Rapid Facility Services is and they are quickly becoming a reputable name who go above and beyond for their clients.

Food safety cleaning is one of the many areas Rapid Facility Services specialise in. With the knowledge that there are many misconceptions around food safety cleaning, HPE’s Emily Bodman wrote this post to answer some burning questions and set the record straight.

Read the post here.

How to juggle wedding planning at Christmas without feeling overwhelmed – Markovina Vineyard Estate


Markovina Vineyard Estate is a family-owned and operated function and wedding venue in Kumeu, Auckland. Their 5-star testimonials speak for themselves; Markovina is a premium venue with a team passionate about creating outstanding weddings and corporate events. With a superb food and beverage menu and extensive grounds, Markovina is an idyllic location for any event, large or small.

December is one of the busiest months of the year as we gear up for Christmas. But December is also part of New Zealand’s wedding season and, for wedding couples around the country, juggling the two events can be incredibly overwhelming. Don’t fret, HPE’s Emily Bodman wrote this post to provide some ideas on how to get through this busy season without letting it all get on top of you.

Read the post here.

Our clients are all unique which makes them stand out within their industries. We are proud to work alongside them to build their online presence and help them navigate the ever-changing world of SEO.

Here at HPE, our range of services cover the many facets of online marketing and we go above and beyond to deliver quality content to our clients. Content is a major contributor to your online reputation and we know how to ensure it’s done right.

There are so many benefits of having an experienced SEO company to create your content. At HPE, quality content is the only kind of content we create.

If you’re yet to reap the benefits of an excellent content strategy, give us a call today to have a chat. We’d love to help you achieve business growth just like we do for our clients.