It’s an unprecedented time around the globe as we band together to fight Covid-19. Only a few weeks ago everything seemed normal and now we find ourselves embarking on a four week lockdown here in New Zealand.

But, it won’t dampen our spirits. We know what we’re doing this for and we’re all in the same boat. We will get through this and life will return to normal.

Before Covid-19 became an issue in New Zealand, we were hard at work delivering quality content on behalf of our clients. We approached February with a whole new set of content ideas for our clients. We are constantly amazed by how forward-thinking our clients are. There is always something in the pipeline as they work to grow their businesses.

We will still be creating content, despite the lockdown, as we believe it’s important our clients stay relevant online, even in a time of crisis.

Here are the content strategy highlights for February.

The problem with setting agency fees: most are making it up – TrinityP3


Darren Woolley leads a team of global marketing management consultants in his company, TrinityP3. Darren and his team share regular insights on their website’s blog page which we then optimise for them. Proving that they have the skills to improve the marketing output for all of their clients, TrinityP3 has a well-earned reputation for innovative marketing solutions.

Have you ever wondered how agencies set their fees? This post by TrinityP3’s Darren Woolley might shed some light on the topic. And we’re sure the answer will surprise you.

Read the post here.

Stop presenting the strategy and start communicating it – Anecdote


When Shawn Callahan and Mark Schenk first created Anecdote, it was their mission to improve employee engagement through storytelling techniques. Their mission has worked and they are now a globally-recognised company that uses creative methods to restore humanity in the workplace.

There’s a vast difference between communicating a strategy and merely presenting it. In this post, Anecdote’s Shawn Callahan explains how to frame a strategy story and create an emotional connection with your audience.

Read the post here.

How barcodes work and why you need them for your business – immago


immago has a long history in labels and packaging for the apparel industry. Having been in the business for over 50 years, immago has grown into a highly reputable business with offices all over the world. Understanding their diverse client base, flexibility and innovation are at the core of immago’s values.

Many of us deal with barcodes on a daily basis. While they may not look like much, barcodes are very technical and can be used for a variety of different reasons. Whether it’s making a purchase or tracking stock, barcodes are a necessity in the retail world. But how do they work? HPE’s Gary Ireland explains in this post.

You can read the post here.

The evidence for investing in worker health and wellbeing – CXC Global

CXC Global

CXC Global works with your contingent workforce to undergo all vetting, compliance and payroll procedures on your behalf. Think of them as an extension of your HR function that allows you to focus on your business while ensuring you are fully compliant with contingent worker guidelines.

We’re lucky to live in a time where worker health and wellbeing is given priority in the workplace. Evidence shows that the more we invest in worker health and wellbeing, the better the working environment. In this post, CXC Global’s Colum McGrath talks about this important role worker health and wellbeing plays in creating a healthy work culture.

The difference between pure oil and extra virgin oil – Olivado


From humble beginnings in Kerikeri, New Zealand, Olivado is now a globally-recognised brand that produces high-quality healthy cooking oils. Olivado’s unique cold-pressed extraction method is what created its famous avocado oil. As the world learned of the benefits of cold-pressed extraction, it has now been adopted by brands around the globe.

It’s true that not all oils are created equal but if you were to choose between pure oil and extra virgin oil, which one would you go with? If you’re looking for a healthy, tasty oil, there is a definite winner out of the two. HPE’s Gary Ireland explains the difference between pure oil and extra virgin oil in this post.

Read the post here.

Minimalist wedding ideas that prove less is more – Markovina Vineyard Estate


With over 50 years in the industry, the team at Markovina Vineyard Estate know a thing or two about wedding and events. As Auckland’s premium functions and wedding venue, Markovina is well-equipped to handle every kind of event, large or small. Located in Kumeu, Markovina boasts an idyllic setting and the all-inclusive venue is just what you need to ensure an event runs smoothly.

Minimalism has taken the world by storm and many of us have taken steps to de-clutter our lives. We’re seeing a growing number of couples adopt a minimalist approach to their weddings which HPE’s Emily Bodman talks about in this post. If you’re planning a minimalist wedding, get some great ideas here!

Read the post here.

Book a late summer holiday and catch the last of the summer sunshine – Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park located in the quaint little location of Ohiwa Beach in the Eastern Bay of Plenty. This unique family-friendly holiday destination offers everything from self-contained accommodation to camping sites. With nature at your doorstep, Ohiwa Beach is a beautiful place to visit all year round.

It’s no secret that summer is the favourite season for the team at Ohiwa Beach Holiday Park. However, they know the crowds are not everyone’s cup of tea. For this reason, HPE’s Emily Bodman wrote this post to bring you all the benefits of taking a late summer holiday.

Support for Totara Hospice keeps Rapid team busy in 2020 – Rapid Facility Services

Rapid Facility Services

Rapid Facility Services is made up of a team of highly trained experts in the field of food safety cleaning, industrial cleaning and painting, bird proofing solutions and building maintenance. Servicing industrial and commercial premises in the Auckland region, Rapid Facility Services is a reputable company to call on.

One of the first things the Rapid team agreed on was that they would give back to the community. Knowing the amazing work Totara Hospice do, Rapid wanted to show their support in some way. Each month, Rapid Facility Services visit Totara Hospice and undergo any maintenance work that needs to be done. In this post, HPE’s Emily Bodman describes a typical day at Totara Hospice and why it looks like they’ll be kept busy in 2020.

Read the post here.

The complete 2020 guide to heat pumps – everything you need to know – Flocon 


As a leading name in heat pump installations, Flocon Air Conditioning and Mechanical Contractors are a trusted company in the Auckland region. Since opening in 2012, Flocon has been transforming the way Auckland residents heat their homes, providing clean, energy-efficient heating solutions for anyone looking to move away from traditional methods.

When it comes to choosing a heat pump, we know there is a lot to consider. In February, HPE’s Emily Bodman compiled the most common questions Flocon receive to bring you the ultimate guide to heat pumps.

Read the post here.

Q-Cells now offer a massive 25-year warranty with their solar panels! – Bright Earth Solar

Bright Earth Solar

Bright Earth Solar is an Australian company that specialises in solar panel installations. Their expert team is transforming Australian homes by giving them natural power supply. We’ve always known how beneficial solar panels are for reducing energy consumption and, for this reason, they’re becoming an increasingly popular addition to homes. Thanks to Bright Earth Solar, Australia has a reputable company to call on.

Bright Earth Solar is a leading installer of Q-Cells solar panels, one of the best brand of solar panels in the world. Q-Cells are now offering a huge 25-year warranty, ensuring customers that the product will last no matter what. HPE’s Gary Ireland explains more in this post.

Read the post here.

We are incredibly grateful to our amazing clients and we wish them all the very best as we fight Covid-19.

We understand this is a challenging time but it’s important to stay relevant in the digital world so that when we’re all back up and running, we don’t need to start at square one.

Regular, quality content will help your business stay ahead of the rest, even in a time of crisis. With our help, your business can hit the ground running when we all emerge from the lockdown.

Call us today to have a chat about how we can help you.

Stay safe, everyone.