While we may be getting closer to the end of the year, things certainly aren’t slowing down for us here at HPE. We’re as busy as ever, developing useful, quality content for our clients each month.

Research, development, publishing, promotion and optimisation are the steps in the content creation process and each step is critical to the overall quality of the post. While there is no cutting corners in content marketing, our system ensures quick turnaround keeps our clients’ websites updated with frequent, fresh content on a monthly basis.

Take a look at our content strategy highlights for October – another busy month for us!

How media agencies can poison the waterhole in a pitch – TrinityP3


The TrinityP3 team have an expert understanding of marketing, advertising and procurement. TrinityP3 is led by Darren Woolley and has a reputation for out-of-the-box marketing management solutions. Various members of the TrinityP3 team frequently share their unique insights on the company blog page to help us better understand the ever-changing world of marketing.

Offering low agency fees is often part of the overall strategy for agencies trying to win a pitch. Particularly for incumbent agencies, offering heavily reduced fees seems like an obvious way to retain their business. But this strategy is shortsighted and unsustainable. HPE’s Andrew Lucas worked with TrinityP3’s Darren Woolley to explain why.

Read the post here.

Blinded by beliefs – Anecdote


Anecdote was formed in 2004 when Shawn Callahan and Mark Schenk recognised the need for giving organisations a method of boosting inspiration and engagement. Since then, Anecdote has become a global name in business storytelling and their programmes Storytelling for Leaders and Storytelling for Sales have now been adopted by companies all over the world.

Many of us are guilty of unconscious bias at some point in our lives but it’s important to be aware of potential situations where this can occur and find ways to change our mindset. In this podcast, Anecdote’s Shawn Callahan and Mark Schenk talk about unconscious bias and how to ensure we keep an open mind.

Listen to the podcast here.

3 key ways to optimise your contingent worker experience – Part 1 of 2 – CXC Global

CXC Global

The gig economy has taken the world by storm and the contingent workforce is constantly on the rise. As contingent workers are considered pivotal parts of an organisation, CXC Global takes responsibility for these workers, ensuring they’re managed in adherence to the contingent workforce laws and regulations.

A contingent workforce is a key area of many organisations, large and small. For this reason, the experiences of contingent workers are critical to the overall success of a business. The contingent worker experience is something that requires constant attention and continuous improvement. CXC Global’s Paul Chiswick explains why in this post.

Sustainable innovation category added to Fashion Awards – immago


For over 50 years, immago has supplied quality labelling and packaging solutions to the apparel industry. immago has offices in New Zealand, Australia, Fiji, Vietnam and the US, enabling their clothing label solutions, RFID anti-theft tagging, barcode solutions and retail packaging solutions to be supplied to apparel companies all over the world.

The fashion industry is growing increasing conscientious of their environmental footprint. Most brands now have sustainability goals and are making a huge effort to reduce the waste that fashion is so notorious with these days. In this post, HPE’s Gary Ireland looks at the Australian Fashion Awards and their new sustainable innovation category for Australian brands leading the way in sustainable fashion.

Read the post here.

Wrinkle treatment options available in New Zealand – Vein and Skin Clinic

Vein and Skin Clinic

The team at the Vein and Skin Clinic is led by Dr Henryk Poczwa and provides expert appearance medicine to patients in the greater Wellington region. From varicose vein removal to anti-ageing treatments, the Vein and Skin Clinic uses the latest technology to provide excellent results, whatever the procedure.

Wrinkles are a fact of life but there are many ways to reduce the appearance of wrinkles and slow the signs of ageing. In this post, HPE’s Gary Ireland looks at all of the wrinkle treatment options available in New Zealand and explains what to expect from each treatment.

Wedding stress is real – here’s how to rise above it – Markovina Vineyard Estate


Markovina Vineyard Estate has been in the business of hosting weddings and functions for over two decades. This family-run premium wedding and functions venue is located just out of Auckland and, what was once laden with grapevines, is now the perfect spot for stunning wedding ceremonies and receptions.

It’s normal to experience some stress when faced with a high-pressure situation and, for many couples, the pressure of wedding planning can be overwhelming. But wedding planning should be a happy time so HPE’s Emily Bodman shares some common wedding stress triggers and how to overcome them.

Read the post here.

Roof and gutter maintenance clears debris after harsh winter weather – Rapid Facility Services

Rapid Facility Services

Rapid Facility Services is a trusted name in industrial cleaning, building maintenance, food safety cleaning and commercial cleaning. Their extensive list of services applies to commercial and industrial properties in need of any restorative service and the team uphold a customer-focused approach to all that they do.

Winter weather can wreak havoc on a building’s roofs and gutters and, now that the season is over, it’s a good time to have the areas cleared of debris, moss and mould. HPE’s Emily Bodman discusses the process of roof and gutter cleans by Rapid Facility Services and why all commercial and industrial premises should be looking to schedule this service.

Read the post here.

5 exciting activities in Tongariro to try this coming season – The Park Hotel

The Park Hotel

The Park Hotel is the only 3-star accommodation in Tongariro National Park with full views of the three volcanoes, Mount Tongariro, Mount Ngaruahoe and Mount Ruapehu. This quality, comfortable hotel is located in the heart of Tongariro National Park, making it the perfect location to enjoy all that the region has to offer.

With summer around the corner, the holiday season is fast approaching. For those planning a trip to Tongariro National Park, these five exciting activities will get the adrenaline pumping and create memories to last a lifetime. HPE’s Emily Bodman explains each activity in this post.

Read the post here.

5 ways heat pumps create a more eco-friendly home – Flocon


Flocon provides heat pump installation, servicing and maintenance to commercial and residential properties in the Auckland region. Affiliated only with Mitsubishi Electric, Flocon supply a wide range of high-quality heat pumps, ensuring every installation is seamless and customer-focused. Flocon is a highly reputable name in the heat pump industry and it’s their commitment to customer satisfaction that has led them here.

The world is becoming more and more conscious of the environment and we’re doing all we can to reduce our impact. But our efforts to be more sustainable must start in the home. In this post, HPE’s Emily Bodman looks at five different ways that installing a heat pump helps to create a more eco-friendly home. It’s what we should all be striving for, right?

Read the post here.

Why visiting the dentist when pregnant is important – SDAI


Sydney Dental Aesthetics and Implants (SDAI) has been transforming smiles from the heart of Sydney’s CBD since 2011. Led by Doctors Melissa and Dean Licenblat, the SDAI team use the latest in dental technology and are recognised as one of only a handful of Australian dental practices to be named a leading implant centre of the world.

A woman’s body goes through a lot of changes during pregnancy and this affects your oral health as well. Between morning sickness and hormonal changes, it’s important to keep up with dental checks right throughout pregnancy. Gary Ireland explains more about dental issues during pregnancy in this post.

Read the post here.

The carbon footprint of imported food is more complicated than you think – Olivado


Healthy, tasty cooking oils is what Olivado is all about. Their story began at the dawn of the 2000s, when a chef, a legal brain and a marketing whiz banded together to create a unique method of extracting avocado oil. The cold-pressed method has been adopted all over the world and Olivado’s large range of flavoursome oils and infusions has led them to become a globally recognised brand.

When it comes to sustainability, Olivado walks the talk. In fact, they are leaders in the movement towards becoming carbon positive and their strong commitment to the environment is reflected in everything they do. HPE’s Gary Ireland wrote this post to help us understand the carbon footprint of imported food. Forget what you thought you knew, here’s the complicated truth.

Read the post here.

Treat the kids to non-stop excitement with our summer holiday programme – Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park is a family-run business on the shores of Ohiwa Beach in the Eastern Bay of Plenty. As a beautiful, secluded holiday destination, Ohiwa Beach Holiday Park is vibrant all year round and the perfect place to enjoy some time off the grid. With the harbour on one side and the beach on the other, Ohiwa Beach Holiday Park is a unique hidden gem.

With summer around the corner, families will be preparing for the upcoming holiday season. With so many fun activities Ohiwa Beach Holiday Park is a great place to bring the kids. And, during the holiday season, the park runs a summer holiday programme where the kids can take part in a number of fantastic activities. HPE’s Emily Bodman explains more in this post.

With so much content available online, it’s more important than ever to ensure your business’ content stands out among the rest. We produce high-quality content that meets all of Google’s fussy rules and we also ensure it’s well-optimised to give it the best possible reach.

There is a lot to gain from quality content, whatever your industry. Give us a call today to find out how we can help you.