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Competitive Analysis
In today’s highly competitive digital landscape, understanding your competitors’ strategies and knowing how to beat them, is key to achieving long term success
Developing a strategy to beat your competitors
Competitive Analysis is a strategy that involves researching significant competitors in your industry that gives insights into their products and sales and how they go about marketing. It enables us to work towards more robust business strategies to ward off competitors and capture market share. When we perform a competitive analysis, we learn the ins and outs of how your competitors work and from this, we can identify potential opportunities so you can outperform them.
Focusing on key areas to transform your business
This is where we come in! Our expertise lies in performing comprehensive SEO-focused and tool-assisted competitive analyses, enabling us to equip you with data-driven insights into your competitors’ online presence. It’s like spying on your competitors, but it’s allowed.
Here are some key areas where we can transform your business to turn the corner.
SEO-focused competitive analysis
As you probably know, SEO is critical for your digital marketing strategy, and knowing what your competitors’ SEO strategies are, is essential to crafting your own. We can check your competitors’ websites to see where they are performing better than you in search engine results. Then we look at how things like how they have set up their pages, the links they have acquired, on-page optimisation, off-page optimisation, and technical SEO.
Gaining insights into your competitors can yield significant benefits. This knowledge can be harnessed to enhance product development and marketing efforts targeted at your ideal customers. By analyzing competitors, you can also devise effective strategies for risk management.
From here, we will generate an easy-to-follow roadmap of actionable steps for you to follow so your website can climb the ranks in search results and improve visibility. The aim is to get your website to the top of search.
SEO Services
Competitive analysis tools
We have a range of competitive analysis tools that give us valuable insights into what your competitors are up to online. With these advanced tools, we can get real data on things like:
- Competitors’ website traffic numbers
- Backlink profile
- Their social media profile and much more
This data becomes valuable in understanding where your competitors are succeeding and allow us to look for opportunities for differentiation.
Get the jump on your competition
Knowing what your competitors are up to is a game changer for your business! Like detectives or journalists, we find the inside scoop on their strengths and weaknesses across the many different marketing channels.
The upside is a more informed marketing strategy for your business. We uncover what’s working for them and what’s not. With all this knowledge and information, we can apply a data-driven approach to business improvement. Armed with these valuable insights we’ve harvested about your competitors, you now have the upper hand.
Time to develop your strategy
Based on the results from the competitive analysis, we are now ready to develop a digital marketing strategy that helps you stand apart from your competitors and fuels the growth of your customer base.
Gaining these valuable insights into your competitors’ online presence is essential to developing an effective digital marketing strategy that drives results.
If you want your business to stand out in a crowded market to beat your competitors and thrive in this complex digital landscape, contact us today!
SEO Case Study
A long term SEO strategy for immago has brought big incremental results. This strategy is heavily focused toward owning a keyword niche on Google. We designed a keyword focused, multi-author content marketing strategy, addressed technical performance and website errors and supplemented this with a social media strategy.
Results
- 44 targeted keywords in the number 1 position on Google
- 3.6K keywords ranking on Google
- Year on year Google Organic up 99%
