Understanding how keyword research works is the key to success in SEO
Why keyword research?
Mastering keyword research is an art and finding the ‘low hanging fruit’ can often mean quick wins, easy rewards and low risk.
Keyword research is a fundamental aspect of search engine optimisation (SEO) and digital marketing.
It involves identifying and analyzing the specific words and phrases that people use when searching online for products, services, or information related to a particular topic or industry. Effective keyword research helps businesses understand the language their target audience uses, allowing them to create content that aligns with these search queries.
We love keyword research to uncover hidden gems
With our writers’ love of the written word, keyword research is another one of the tools they use before they even start to create content.
‘Low hanging fruit’ refers to phrases where the competition is low but search volume is high. Finding these gems makes it easier for content to rank and drive traffic to your website.
This is why it’s crucial to understand how keyword research works to achieve any success in SEO. Pick the wrong keywords, and you’re wasting time and resources.
Search engines favour compelling content, but if you don’t use the words people are interested in and actively searching for, you’re missing a lot of traffic – Copyblogger.
We recognize the significance of proficient keyword research
Our writers use keyword research to discover what people are interested in and reveal the actual language people use when searching to find what they want.
We know the importance of effective keyword research in driving targeted organic traffic and improving your website’s visibility in search engine results. Our team use third-party SEO and research tools and Google Search Console and Analytics to provide comprehensive and data-driven keyword research strategies.
Our Keyword Research service:
- Extensive keyword analysis: in-depth keyword analysis to identify the most relevant and high-traffic keywords for your industry and target audience
- Competitor analysis: we know how to tap into your competition to analyse their websites and keyword strategies
- Long-tail keyword research: we love uncovering these because they bring excellent results, like attracting visitors more likely to convert into customers
- Tools and analytics integration: to provide valuable data for making informed keyword decisions
- Keyword mapping strategy involves assigning targeted keywords to specific pages on your website, ensuring that each page is optimised to target the appropriate keywords for maximum search engine visibility
- Ongoing keyword monitoring and optimisation: Keyword research is an ongoing process. We continually monitor keyword performance, search trends, and any changes in your industry to identify new opportunities and adjust your keyword strategy accordingly. This ensures that your website remains competitive and attracts targeted organic traffic
Targeted organic traffic
Let us unlock the untapped power of targeted organic traffic!
Don’t let this golden opportunity slip through your fingers.
Reach out to us to discover the true potential of our cutting-edge keyword research service. We will turbocharge your business’s search engine visibility, attract your perfect audience, and advance your online success.
Let us uncover the language people use when searching for your topic.
Ignite your digital presence today and get in touch with us today to uncover the genuine potential of our state-of-the-art keyword research service. We’ll supercharge your business’s search engine visibility, draw in your ideal audience, and propel your online achievements forward.
SEO Case Study
A long term SEO strategy for immago has brought big incremental results. This strategy is heavily focused toward owning a keyword niche on Google. We designed a keyword focused, multi-author content marketing strategy, addressed technical performance and website errors and supplemented this with a social media strategy.
- 44 targeted keywords in the number 1 position on Google
- 3.6K keywords ranking on Google
- Year on year Google Organic up 99%