With ecommerce, people can open the doors of their very own virtual stores.
The advantages of ecommerce
Enabling online sales simplifies the process for boutique shops and large retail chains to connect with a broad audience. Similar to brick-and-mortar enterprises, e-commerce presents its own set of pros and cons.
Challenges of running an ecommerce business
Running an ecommerce business comes with unique challenges because eommerce websites are product-based rather than content-based. Content is the driving force behind any SEO campaign, so if you have an online store, it is critical to create valuable, high quality content for your website.
Marketing your ecommerce site through SEO is as important as how your website looks and functions. Having a website with a good design, fast and straightforward functionality, and content that is easy to navigate will ensure a good user experience.
Google rates good user experience highly
When ranking in search results, Google considers the user experience element of websites. The better your user experience, the more plus points you have. It is the personal, internal experience customers go through when using a product’s interface. Let’s take as an example an ecommerce website. If a customer finds the buying experience on an ecommerce site to be long, complex and complicated, then the UX will be bad.
With the right SEO strategy you can tap into a world of unique opportunities you don’t even know exist.
Technical optimisations lay the foundation for better search engine rankings and increased organic traffic, and getting these in place upfront is essential.
We’re all about helping businesses like yours maximise your online sales potential.
We understand the technical intricacies of optimising an ecommerce website, so we recommend working with a professional SEO agency that understands what’s involved. With our help, you’ll be on your way to ecommerce success.
How do we do it?
We know firsthand the technical intricacies of optimising an ecommerce website, and we recommend working with an agency that understands what’s involved.
We start by conducting a comprehensive audit of your website, identifying the technical issues that can prevent search engine crawling and indexing. Following this, we implement solutions to improve site speed, fix broken links, optimize URL structure, and enhance user experience (UX).
Beyond our technical skills, we understand ecommerce-specific keyword research and content optimisation.
We dive in and do some serious digging around to come up with highly relevant keywords and phrases that your target audience uses when searching for products or services similar to what you offer.
Then, we work our magic and optimise your product pages, category descriptions, and content with these keywords naturally.
Improved visibility in search results – shining the light on your business to get you noticed by your potential customers.
Ready to explore and experience more? Contact us here and discover the possibilities today!
SEO Case Study
A long term SEO strategy for immago has brought big incremental results. This strategy is heavily focused toward owning a keyword niche on Google. We designed a keyword focused, multi-author content marketing strategy, addressed technical performance and website errors and supplemented this with a social media strategy.
- 44 targeted keywords in the number 1 position on Google
- 3.6K keywords ranking on Google
- Year on year Google Organic up 99%