Hello, and welcome to the latest edition of The Wrap – HPE’s Inbound Marketing round-up. In this edition, we look at Google dipping their toe into the tepid waters of mobile indexing, how to find that sweet spot when it comes to content creation, and we show you 4 ways to improve your return on Facebook Ads.


Google tests the water for a new way to index a site

As more and more people use their phones to visit the net, Google has taken the first steps in using the mobile version of a site as its primary source of information. Will this effect ranking? You bet it will, but how much and in what way? And is this just an experiment, or is this the future of Google?

We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.

How to increase your page speed

Page speed is crucial, especially in the mobile age.  If your site is running at average speeds, then it’s costing you business opportunities and potential revenue. There is a lot you can do to speed up your site and its various content elements. This article shows you how.

How smaller fish can compete with the big boys in SEO

It may seem impossible for a small company to compete with big sites when it comes to Google’s front page, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can’t, despite their natural advantages.

How has SEO changed in the past 10 years?

How has SEO changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on Search Engine Optimisation.

Google — and we, as marketers alongside it — are constantly pushing this now-fundamental element of our lives forward, so if you want to stay relevant, you’ll need to keep focused on the next 10 years of search engine updates.

Content Marketing

Why do people want to work for Google?

For three years in a row, Google has been the most attractive employer in the world for business and computer science graduates. Tim Parsons takes a look at how content marketing has helped Google’s appeal go way beyond just nap pods and ping-pong tables.

The Ultimate Editing Checklist for Content Marketers

Editing is more than checking for spelling mistakes. When it comes to being heard, understood, and strengthening your message, it pays to edit your work. Try this editing checklist for all your blog posts.

Hit the content sweet spot – Links AND shares

Getting content right is both an art and a science. Take a look at how you can improve your content wizarding skills to create content that gets both shares and links.

How to grab your readers’ attention with the first sentence

Check out these three attention-grabbing techniques to help get your writing off to a good start.

To grab and keep your audience’s attention, it’s best to use at least one attention-grabbing method that yanks your readers into your articles by creating intense curiosity.

9 Lead Generation Techniques for Small Business

One of the toughest things about running a small business is competing with the big boys when it comes to advertising. These 9 techniques can be implemented on even the smallest budget.

Social media

The Most Shared Phrases and Topics on LinkedIn

LinkedIn isn’t Facebook. People aren’t on there to look at duckfaces and cat memes. It is the world’s largest professional network, and people are on it to network, keep up with industry news, and look potential job opportunities.

How Social Automation Can Be Good, Not Evil

Social media automation has a dicey reputation, as many people believe that it robs social media of its humanity.  Many think it’s not “social” if it’s pre-programmed by an algorithm. Jay Baer disagrees…

And the truth—uncomfortable though it may be—is that some measure of social media automation can be massively beneficial when trying to use social at large (or even medium) scale.

4 Ways to Improve Your Facebook Ad Results

Discover four ways to optimize your Facebook ads for better results, especially if you’re on a tight budget.


Well that’s the round up for this edition of The Wrap. We hope you found some useful content here and a few tips and tricks to try on your own sites.