Welcome to the latest edition of The Wrap, the first since our new and improved website went live!

This edition looks at why customer loyalty is important even in today’s digital market, how the latest technology is driving sales for those willing to adapt to it, and why correctly sharing your content is just as important as creating it in the first place.



Customer loyalty: A key ingredient in search results

In this age of information overload, customer loyalty is often overlooked. Check out these 6 ways you can build customer loyalty and drive local search results to your site.

Google’s Maccabees update investigated

When his site was unexpectedly hit by a recent Google algorithm update, one SEO consultant was determined to find out why. Follow along with all the steps taken to see just what went wrong and how to determine the correct fix.

When Google rolled out an update I began my normal plan of action: to sit back, relax, and laugh at all the people who have built bad links or spun out low-quality content… Then I checked one of my sites and saw I’d been hit by it.

SEO in 2018

The times they are a-changin’ and that includes the internet. With the “good old days” of SEO come and gone, does this mean that we are now in the worst of times? Casie Gillette gives her opinion on it here.

Content Marketing

How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps

The value of content marketing isn’t always clear to executives. Here’s how to demonstrate the impact of your content in three easy steps.

Your CMO is probably more concerned about things of business value like sales, savings, or retention over blog sessions or time on page, but to translate your performance into real business value, takes some work.

13 Smart Brands Using Technology to Power Their Content

Get inspired with these examples of how the latest tech such as AI, augmented reality, and virtual reality, and create a better experience for your customers.

A handy template for your content marketing mission statement

A mission statement should incorporate an understanding of your audience, their needs, your objective, and above all, what value you bring to your customers. This simple template helps you create a mission statement in less than a minute!

What Separates Good Writing From Bad Writing?

Being able to write clear, concise, and interesting content isn’t as simple as it sounds. Some people may be incredibly knowledgeable about a subject, but can’t write about it in a way that holds the reader’s attention. Check out this great post by Shane Snow on why books like The DaVinci Code sell millions.

Social Media

How to Use Facebook Analytics for Your Website

In this article, you’ll discover how to install a simple bit of code and then use Facebook Analytics to reveal data about the Facebook users who visit your website.

9 New LinkedIn Features You May Have Missed

There have been a lot of changes to the world’s largest professional networking platform, and some of them you may not have noticed. Learn how new LinkedIn features like native video, AI messaging, and more can improve your experience.

Worried about Facebook’s News Feed overhaul? Don’t be

At the start of the year, Mark Zuckerberg announced a radical overhaul of how Facebook reports news, with the aim to promote “meaningful social interactions” between real people. This meant less public content, like posts from businesses, brands and media, which of course sent many people into panic mode. This article explains why social media experts are saying not to worry about it.

Well that’s the round up for the first 2018 edition of The Wrap. We hope you found some useful content here and a few tips and tricks to try on your own sites.