Welcome to the latest edition of HPE’s The Wrap, a round-up of the best inbound marketing posts from the world of SEO, Content Marketing and Social Media.

This edition sees a list of marketing words you should (and shouldn’t) use, an update to Google’s SEO starter guide (finally), and how to save a fortune in graphic designers with some DIY social media graphics.

Click on the titles to read the posts.


Enterprise local SEO is different

Not all local SEO advice is applicable to enterprise local SEO. This checklist can help you create an enterprise-appropriate strategy for well-organised local search marketing using the basic necessities.

Google’s new SEO starter guide: what you need to know

After 7 years (which is an eternity in Internet terms), Google recently revamped their SEO starter guide. This article will go through what’s in the guide and explain how to implement the information for your site.

It’s not that Google is hiding something from you, it’s that they don’t want to tell you exactly what you need to know to rank higher in their search engines. They prefer if you discover that on your own.

Hreflang tags: How to serve correctly regionalised content

Do you know what hreflang tags are? Well, if your website is aimed at international customers, you should do! This post explains what hreflang tags are, how they work, and how they can be used to help search engines understand language and regional content variations.

The top 12 SEO tools of 2018

It’s all very well having a nice, pretty website, but if it’s not optimised for Google’s particular wants and needs, then you’re going to have a hard time ranking. Check out these 12 SEO tools to help you see your own site how Google sees it.

Content Marketing

How to create pillar content Google will love

A pillar page covers all aspects of a topic on a single page. They are longer than a typical blog post, but not as in-depth. For more in-depth content, the pillar page will lead you to specific blog posts or pages focusing on keywords. Learn how to make great ones with this article.

20 powerful marketing words & phrases that sell or repel

Some words help you sell and some don’t. Check out this list of marketing words you should keep handy when advertising specials or writing content.

How content experts survive when social shares dive

Social shares are down, perhaps to the point of no return. So what can we do as content marketers to buck the trend? These experts give their views on this worrying trend in the industry.

What ethical, effective selling looks like

Not everyone is great at selling. In fact, some people outright despise asking people for money. This post gives advice on how to “make the sale” without feeling dirty.

It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do.

Social Media

How to protect your business from a social phishing scam

Phishing is a way used to by criminals to target Internet users and your customers by imitating your legitimate company or brand. This post will show you 4 ways to combat the crooks and protect your business!

Tips for creating quick and easy social media graphics

Social media graphics don’t have to be difficult or time-consuming. And you don’t need a professional designer to spend weeks (and a fortune) to create something. This post shows you how to knock something up in 5 minutes that will do the job better than you expected.

How to target Facebook Ads using your business location

If you’ve ever wanted to know how to target Facebook ads to people in geographically specific areas then this post is for you!

The idea of targeted Facebook ads is to reach very specific groups of people who are more likely to become customers of your business

How to increase B2B sales with LinkedIn

LinkedIn doesn’t get the credit or attention of Facebook, Instagram, or Twitter, but it’s still a fantastic platform for B2B sales. This post will help you generate more leads in 5 simple steps.


Well that’s it for the round up of this edition of The Wrap. We hope you found some useful content here and a few tips and tricks to try on your own sites.

If you would like to discuss how we can help you with your SEO or marketing goals feel free to contact us here.