We kick off the Weekend Wrap with some secret insider information leaked from Google followed by how SEO hasn’t really changed much in 16 years (sort of), post Penguin webmaster fears of natural links, moments of truth on how shoppers buy, heavyweight blogs to bookmark and follow and a whole lot more from the week gone by.

Enjoy the posts…

This weeks’ photo – between putting the Weekend Wrap together we found a bit of time to get some dead trees taken down (between rain showers). Many thanks to our nephew Marcus! (that’s Marcus in the photo)

SEO / Search Engine Optimisation

Google Search Quality Raters Instructions Gain New “Page Quality” Guidelines

Rarer than hen’s teeth! A leaked internal Google instruction manual for their human page quality reviewers.  Wow!  You don’t often get this sort of inside information.

The Only SEO Strategy That Works (Cutting Through The Bullsh*t)

The Google algorithm created back in 1996 is still basically the same as the algorithm that functions today! (kind of!)  So have the SEO experts just complicated things?  An excellent post showing how SEO works, no tricks, no subterfuge, but a clear no-nonsense breakdown of how to do it – don’t miss this one.

The Hidden Cost Of Cheap SEO & Social Media Labor

Second post from Search Engine Land this week however this one is too good to leave out.  How often have you heard the saying “you get what you pay for?”  This is a great summary of what can happen if you are miserly with your SEO and social media budget.  What really happens if you say yes to one of the daily cheap SEO offers that avoid the spam folder in your email?

Fear Of Google Ironically Has People Considering Making Natural Links Unnatural

Google has caused ‘fear and loathing’ among webmasters with its messages about links.  This panic has led to many webmasters requesting to have links removed from sites that they would otherwise find valuable, fearing that Google will not like them and hurt their rankings. This post looks at another symptom of Post Penguin Panic Syndrome! (PPPS)

Social Media / Content Marketing

Three Of Four CMOs Say Social Media Impacts Sales

How long will it take the remaining quarter of CMOs to wake up and acknowledge the social media revolution in marketing?  Here are some interesting stats which give a good representation of some of the attitudes out there.

15 Blogs To Follow If You Want To Kick Ass Online

All the big heavyweight blogs here (and some more)!  Bookmark these for a regular source of SEO, social media, blogging, analytics, graphics, concepts, online marketing and so much more.  These people are continually delivering highly value information to their online communities.

The Impact of Reviews and Other Social Media Content on Shopper Purchase

Heard of ZMOT? (Zero Moment Of Truth) Take a look at this excellent post which examines shopper behaviour and how it is influenced by social media, search, mobile and online reviews.  Check out these stats: 79% of Americans use a smartphone to help with shopping and 83% of moms do online research after seeing TV commercials!

The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips

Does your content fall into the category…useful, but old content?   One of our fave bloggers Neil Patel delivers another great post with insights into how you can get better search rankings by taking advantage of Google’s freshness factor.

Well, that’s it for another week. We hope you are enjoying the Weekend Wrap and that you are getting some valuable insights into the incredibly fast moving world of search, social, content marketing and all the other permutations involved with having a business with an Internet presence.

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