SEO and GEO for SaaS and Tech Companies

The foundation of SaaS growth. Optimised for AI search.

SEO has always been the backbone of SaaS marketing. But search has changed. At Whippet Digital, we combine proven SaaS SEO frameworks with AI-search optimisation to make sure your brand is visible, wherever your customers are searching.

Why SaaS Needs More Than “Just SEO”

Your buyers don’t just search on Google anymore. They ask questions in ChatGPT, Perplexity, and Gemini. These AI systems pull answers from the web but only from brands they can understand and trust.

That’s why SaaS growth today requires:

Solid SEO foundations – technical health, structure, speed, and crawlability.

Human + AI content – written for people, structured for AI.

How AI Search Works

AI search isn’t about a single keyword and a single page. It works like this:

Query fan-out → one question becomes many related sub-questions.
Answer assembly → AI pulls pieces from multiple trusted sources.
Visibility over clicks → brand impressions inside AI answers can matter more than a page-one ranking.

If your SaaS site isn’t built for this environment, your competitors will capture the visibility instead.

Our SaaS SEO Framework

Whippet Digital’s framework has been refined through successful growth for a range of SaaS companies. It combines core SEO fundamentals with advanced AI-driven search optimisation.

Technical SEO – scalable site structure, performance, crawl depth reduction.
Keyword Group Mapping – aligning content with SaaS customer journeys.
Topic Clusters & Internal Linking – building semantic webs AI can draw from.
Content Gap Analysis – competitor comparisons, pricing, case studies, social proof.
AI Visibility Testing – custom analysis showing where your brand surfaces in AI answers.
Measurement & Reporting – GA4 + AI impression tracking focused on growth events.

Trusted by forward-thinking SaaS brands and digital leaders

We’re proud to work alongside innovative startups and established tech brands who value smart strategy, measurable growth, and meaningful results.

Proven results

Working with Mike and the team at Whippet Digital has been an outstanding experience. Over the past 6–9 months, Mike has led a transformation in our SEO performance. From dramatically improving our website’s technical SEO health to guiding the creation and optimisation of new content, the results have been clear: a technical health score of 100%, around 150 organic keyword rankings, and significant growth in organic clicks and impressions.
What has really set Mike apart is his responsiveness, strategic adaptability, and transparent communication. He’s been consistently proactive, open to feedback, and always ready with clear reporting that helps us understand the value being delivered. We’re excited to continue the partnership and see how far we can go with Whippet Digital.
Darren Celiers – Head of Marketing and Partnerships, Elegance Group

Why Whippet Digital?

1. SaaS-First Expertise

We don’t use generic SEO playbooks. Our framework is built specifically for SaaS growth — from ARR-focused strategies to trial signups and long customer journeys.

2. SEO + AI Search Optimisation

Search has expanded. We optimise for both Google rankings and visibility inside AI platforms like ChatGPT, Perplexity, and Google AI Overviews.

3. Proven Results, Transparent Process

From SaaS startups to global tech brands, we’ve delivered exponential growth. Our reporting is clear, actionable, and tied directly to business outcomes.

4. Safe, Agile, Ethical Growth

We focus on sustainable strategies, not short-term hacks. Every step is designed to build lasting brand authority and trust in a rapidly evolving search landscape.

Ready to Grow Your SaaS business?

SEO is the foundation. AI is expanding search. We make sure your SaaS brand wins in both.

👉 Book a call to discuss your SaaS growth strategy now!

What does it cost?

Every project is customised to each client and market. Usually SaaS SEO strategy falls into the $3,500 – $7,000 per month range with an initial contract of 6 months. Here are some of the influences to help you judge where your SaaS would sit.

Stage of Growth & ARR → $2M – $5M = lower end; $10M+ = higher end
Target Market → local/regional NZ/AU = lower end; US/EU expansion = higher end.
Competition → niche categories = lower; crowded SaaS markets = higher.
Scope of Services → SEO + AI only = lower; full stack (SEO + AI + Paid + CRO + workshops) = higher.
Marketing Maturity → in-house marketer = mid-tier; no team = higher reliance = higher retainer.
Speed & Ambition → gradual growth = lower; aggressive 6–12 month targets = higher.

We work with you to develop your scope of work and to find the best fit for your project.

FAQs

Is SEO still relevant in 2025 with AI taking over search?

Yes. SEO is the foundation of online visibility. AI platforms like ChatGPT, Perplexity, and Gemini still rely on the web as their source of truth. If your SaaS website isn’t technically sound, well-structured, and rich with topical authority, AI systems won’t surface your brand in their answers. SEO is now the gateway to both Google rankings and AI visibility.

What’s different about SEO for SaaS compared to other industries?

SaaS SEO needs to align with the customer journey: awareness, evaluation, and conversion. Prospects often search for comparisons, pricing, case studies, and product-specific solutions. SaaS content has to cover these angles clearly and authoritatively while also being structured so AI systems can retrieve and assemble it into answers.

How does AI search actually work?

AI search doesn’t return a simple “10 blue links.” It:

Expands the query into related sub-questions (query fan-out).
Retrieves information from multiple trusted sources.
Assembles a single, coherent answer.

This means your SaaS content must be both human-friendly and machine-readable, integrated into semantic webs and supported by structured data, internal linking, and social proof.

What are the key best practices for SEO in 2025?

Build a flatter site structure (reduce click depth).
Invest in technical SEO: site speed, crawlability, structured data.
Focus on content freshness: regularly update high-value pages.
Map keyword groups to customer journeys rather than chasing single terms.
Strengthen internal linking and topical clusters.
Use clear measurement frameworks: clicks, conversions, and AI impressions.

How can SaaS brands optimise for AI-driven search?

Write people-first content but structure it with AI in mind (headings, schema, FAQs).
Add competitor comparisons, pricing pages, and use cases — the types of content AIs prefer to cite.
Ensure brand authority: external backlinks, customer proof, case studies.
Test where your content appears in AI answers using AI visibility frameworks.
Treat AI visibility like SEO visibility: measure, optimise, and iterate.

How do we measure success beyond traffic?

In AI search, visibility matters as much as clicks. At Whippet Digital, we track:
Organic traffic growth from classic SEO.
AI impressions — where your brand is cited or included in AI-generated answers.
Conversions and growth events — trial signups, demos, and form submissions.

This ensures your SEO investment is directly linked to SaaS growth.

SEO Case Study

We created a comprehensive SEO and content strategy to help a new SaaS client to rank for their desired keywords in organic search.

Results

Designed and implemented strategy
Moving up SERPs for 80 mostly new keyword variations
149% traffic growth in third month