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Social Media Campaign

We recommended a change in approach for a client’s social media strategy using highly visual posts and boosts on Facebook and Instagram. Read on for more.
Social media campaign

Results

  • 48% increase in users
  • Organic social media users up 850%
  • Direct sessions up 148%
  • Homepage visits up 391%
  • Top post had 962 reactions, 139 link clicks and post reach of 78K
  • Healthy increase in Google Organic

Strategy

 

We have been working with this client for a number of years and recommended a change in direction for their social media strategy. Previously, the strategy was very blog focused sharing useful information for their industry.

We wanted to change this up by adding in specific client showcases as the client is in the fashion industry and their customers have high quality imagery. We also wanted to build a more collaborative approach with their customers to gain maximum exposure.

We sourced high quality fashion shoot images and crafted compelling introductions. Selected posts were boosted on Facebook to the geographic region where the customer operates. And Instagram posts gained a large number of views and engagement.

The results speak for themselves. The client is so happy with the results we have put together a schedule for the next 12 months.

View the most successful post here.

Meet the client here.

 

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