Hi, I’m Mike Morgan, co-founder of Whippet Digital, and I’m obsessed with making strategy work.
I’ve spent more than twenty years in digital marketing and helped over 150 clients build strategies that hold up commercially. I built my reputation in SEO, first as an affiliate marketer paid only on performance, then through High Profile Enterprises, the agency Midge Hand and I founded in 2010, where our content marketing and SEO work earned international recognition from the Content Marketing Institute, WARC and Copyblogger.
Today most of my work is in AI search. SaaS buyers now research, compare and shortlist inside ChatGPT, Claude, Perplexity and Gemini before they ever reach a website, and I work on how companies get retrieved, cited and recommended in those conversations. The entity-based, semantic SEO we practised for years turned out to be the exact foundation AI search visibility is built on, so this is less a pivot than the work I’d been preparing for without knowing its name.
I designed the Whippet Digital SaaS Growth Framework, the eight-pillar system our client work runs on, and How we think, the internal decision-making process behind it. What we deliver matters. How we decide what to deliver matters more.
The way I work is technical, strategic and big picture, in whichever order the problem needs. Strategy that can’t survive contact with implementation isn’t strategy.
If your SaaS needs visibility where buyers actually decide, book a free consultation below and let’s have a chat soon.