Coming from a military background Paul launched into selling dog clothes online. A very logical leap.
He now has to apologize to all dogs (and dog owners?) for the character assassination of all dogs from the largest greyhound to the smallest chihuahua.
These steps allowed him move on (and up) to working at several agencies with a focus on SEO, Analytics and conversion from a business owners point of view.
He has been known to say several times a day: ” Get in the customers shoes” and “What does the data say?”
Largest project involved 10,000 product pages and team of 8 to load product details and resulted in $20,000 per month income from SEO from month three.
He has been known to drive through a red light (thankfully late at night!) while brainstorming ideas on website conversion. He is always learning and growing from the international space, to apply the ideas back to New Zealand.
When not joined at the hip to a laptop, he attempts to surf in the Bay of Plenty, he lives in Papamoa with Natasha, Libby and Ruby the cat who has her own Instagram page!
Clearly, he needs more hobbies.
